Responsibilities

• - Lead Generation & Acquisition Strategy
• - Lead the shift of budget from traditional prospecting into lead generation programs (quizzes, giveaways, lead magnets, gated offers, landing pages) that capture higher-intent, lower-cost prospects
• - Build, launch, and optimize lead capture funnels across paid social, paid search, and affiliate channels
• - Test and scale lead-gen ad formats (e.g., Meta Lead Ads, native lead forms) to grow a qualified prospect pipeline
• - Own the handoff of captured leads into email/SMS nurture flows, in partnership with the Retention/CX team
• - Paid Social & Paid Search
• - Plan, launch, and optimize paid campaigns across Meta, TikTok, and Google/Search Ads to balance direct-response acquisition with lead-gen-driven prospecting
• - Manage day-to-day budget pacing, bidding, and audience/targeting across channels
• - Build, test, and iterate on ad creative and copy in partnership with the Creative team including creative built specifically for lead capture
• - Monitor performance daily and make data-driven adjustments to improve ROAS, CPA, and other core KPIs

Requirements

• 2-4 years of hands-on experience managing paid social (Meta/TikTok) and paid search (Google Ads) campaigns, ideally for a DTC/ecommerce brand
• Working knowledge of Meta Ads Manager, Google Ads, and Shopify; familiarity with TikTok Ads and an affiliate platform (e.g., Impact) is a strong plus
• Bachelor’s Degree in Business/Marketing or a related field — OR equivalent practical experience
• Experience building or running lead generation campaigns (landing pages, lead ads, gated offers, giveaways) is a strong plus
• Comfortable working with performance data in spreadsheets/dashboards to inform decisions
• Strong attention to detail and organizational skills to manage multiple campaigns and channels at once
• Excellent written and verbal communication skills
• Available to work on-site in Nashville, 5 days/week

Preferred

• Loves dogs (bonus if you bring them to work!)

Benefits

• Standard benefits package (health insurance, PTO, 401(k))