Performance Marketing Specialist at Blue Bear Funding | Miami, FL | $55K/yr – $65K/yr

Performance Marketing Specialist

Miami, FL (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid media campaigns and lead gen, owning end-to-end ad funnels across Meta, Google, LinkedIn, and social content.

Own paid campaigns (Meta required) and optimize CPL, CTR, and conversions.
Must-have: 2+ years running paid ads with lead-gen results.
Standout: Cross-channel ads, content creation, and funnel optimization experience.

Plan, launch, and manage paid ad campaigns (Meta, Google, LinkedIn, YouTube, etc.)
Optimize campaigns for cost per lead (CPL), conversions, and ROI
Test different creatives, audiences, and offers to improve performance
Build and improve lead funnels (ads → landing page → form)
Create and coordinate ad creatives (videos, hooks, copy)
Work with the team to film content for ads (in-office)
Manage and post social media content (Instagram, LinkedIn, etc.)
Upload daily/weekly content (reels, posts, short-form video)
Maintain a consistent posting schedule across platforms
Monitor performance metrics and adjust strategy based on data

2+ years experience running paid ads (Meta required, Google and/or LinkedIn preferred)
Proven experience generating leads (not just traffic or engagement)
Strong understanding of ad metrics (CPL, CTR, conversion rate)
Experience testing creatives and optimizing campaigns
Basic content creation or social media management experience (including LinkedIn)
Organized, self-motivated, and results-driven