Responsibilities

• Design and optimize the full B2B funnel - from SEO, SEM, and PPC lead acquisition to customer expansion - identifying and removing friction points.
• Own the experimentation roadmap by launching and scaling A/B tests across landing pages, ad copy, and email workflows to maximize conversion rates.
• Manage and report on critical growth levers including CAC, LTV, and ROAS, ensuring marketing dollars are spent efficiently to drive ROI.
• Partner with Product and Sales to build automated onboarding sequences, email nurtures, and re-engagement loops that drive user activation and long-term retention.
• Manage the marketing technology stack and CRM integration to ensure data integrity, lead quality forecasting, and lead-to-revenue tracking.
• Develop a strong social media presence and content strategy that positions CommanderAI as the thought leader in waste and recycling tech.
• Manage all aspects of our digital presence, ensuring our messaging is sharp, consistent, and focused on real-world ROI and outcomes.
• Partner closely with SDRs and AEs to ensure marketing collateral and lead handoffs are seamless.
• Relay feedback, objections, and feature requests from the market to leadership and product to help shape the roadmap.

Requirements

• 2+ years in a B2B marketing role, ideally within SaaS.
• Proven track record managing SEO, SEM, PPC, Email, and Social Media with a heavy focus on lead generation.
• Deep understanding of the B2B buyer’s journey, particularly for operations-heavy industries.
• You live in a Marketing and CRM, keep your data clean, and can forecast your business with reasonable accuracy.
• You don’t need hand-holding; you show up prepared and run your area like a business.
• Ability to simplify complex AI tech into practical, non-hype terms for owners and GMs.

Preferred

Benefits

• Category Momentum: Waste and recycling is modernizing fast, and you’ll help define the dominant platform in the space.
• Real-World Impact: You’re helping haulers win business, grow routes, and create jobs.
• Ground-Floor Seat: Join a tight, high-caliber, fast-paced team early, help shape the playbook, and grow as we scale.