Lead Specialist, Performance Marketing
Pearson
USA (Remote)
$90K/yr - $190K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Performance Marketing
New York, USA (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
The role owns end-to-end paid social management (Meta, Instagram, and TikTok) with emphasis on budgeting, reporting, testing, and strategic insights. It requires 4–6 years in paid media, hands-on Meta/TikTok experience, and the ability to manage $100K+/month. Nice-to-have items include Google Ads knowledge and collaboration with creative teams.
Job Description
Responsibilities
- Own day-to-day management of Meta (Facebook/Instagram) and TikTok campaigns: building, launching, optimizing, and scaling.
- Manage budgets and performance targets across paid social (CPA / ROAS / contribution margin goals).
- Build and maintain reporting (daily/weekly/monthly) with clear insights and action steps.
- Run structured testing: creatives, hooks, offers, landing pages, audiences, bidding, and campaign architecture.
- Partner with internal stakeholders to develop and prioritize creative testing roadmaps.
- Analyze performance using platform reporting + site analytics to identify opportunities and diagnose issues.
- Present results, learnings, and next steps to leadership with clarity.
Requirements
- 4–6 years of paid media / performance marketing experience (ecommerce preferred).
- Hands-on experience in Meta Ads Manager and TikTok Ads, optimizing toward CPA and/or ROAS targets.
- Proven experience managing $100K+/month in paid social spend.
- Strong understanding of core performance concepts: attribution, funnels, conversion rate, incrementality (baseline understanding), testing frameworks.
- Working knowledge of Google Analytics (or similar analytics platforms) to analyze user behavior and site performance.
- Strong Excel/Google Sheets skills (Pivot Tables, VLOOKUP, formulas).
- Excellent attention to detail and strong written/verbal communication.
- Ability to thrive in a fast-paced environment with minimal supervision.
Preferred
- Working knowledge of Google Ads (Search/Shopping/Performance Max) and/or Bing.
- Experience working with Shopify analytics and/or attribution tools (e.g., Triple Whale, Northbeam—optional).
- Experience collaborating closely with creative teams, UGC creators, or content pipelines.
PetsWorld Inc
Trusted by 30,000+ pet owners, PetsWorld offers ultra-absorbent dog pee pads in large sizes and bulk deals. Enjoy leak protection, odor control, and mess-free floors.
Traffic Signals
Monthly Visitors
14.9K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
31.4%
Direct
44.6%
Referral
7.6%
Social
14.6%
Paid
1.5%
Headcount Trend
Current headcount: ~6
Marketing Team
Marketing Team Size
1 (17% of company)
