Holtzbrinck Publishing Group

Performance Marketing and Operations Intern

Boston, MA (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 4 months ago

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Job Summary

Assist with web content, AI tool support, analytics, and marketing operations as a marketing/web operations intern at Macmillan Learning.

  • Owns assisting with website content loading and campaign tasks.
  • Must-have: Enrolled in a degree program and eager to learn.
  • Standout: Familiarity with Amplitude/Google Analytics or Marketo is a plus.

Job Description

Responsibilities

  • Support website and content management by assisting with product load for the website, managing web content, and assisting with tasks related to the Content Hub.
  • Assist in AI tool management by supporting the training, testing, and maintenance of custom Gems.
  • Analyze user behavior and web analytics by using tools like Amplitude and HotJar to gather insights, including analyzing Amplitude charts/dashboards and HotJar recordings/heatmaps.
  • Support marketing campaigns and project workflows by shadowing Digital Marketing Specialists (DMS) and Performance Marketers on Marketing Tracks, assisting with campaign execution, building new workflows, and adding tactics into Asana.
  • Assist with operational tasks such as Salesforce event logging and data management, editorial email builds in Jeto/Marketo, and Youtube content review and archive.

Requirements

  • Enrolled in a degreed program (Bachelor’s, Master’s, etc)
  • Applicants graduating Spring 2026 will be accepted
  • Recent graduates within the last 6 months will be considered
  • Strong analytical skills and familiarity with data-driven decision-making
  • Basic understanding of digital marketing, market research, or web operations
  • Experience with web content management systems and analytics tools like Amplitude or Google Analytics, or marketing automation platforms such as Marketo or Hubspot is a plus
  • HTML and CSS skills are a plus
  • Excellent communication and organizational skills
  • Eagerness to learn and thrive in fast-paced environments

Preferred

  • Experience with web content management systems and analytics tools like Amplitude or Google Analytics, or marketing automation platforms such as Marketo or Hubspot is a plus.
  • Technical skills such as HTML and CSS are a plus.