Responsibilities

• Work with external media agency to plan, execute, and optimize paid digital marketing campaigns across channels including paid search, paid social, programmatic display, affiliate, and other direct response platforms.
• Monitor campaign performance against KPIs (CAC, ROAS, CPA, CVR, LTV) and make real-time optimizations to maximize efficiency and ROI.
• Collaborate with the VP of Digital Marketing and Paid Media to align media strategies with overarching brand and business objectives.
• Support strategy and planning for both national and local paid media campaigns.
• Partner with agencies, publishers, and internal creative teams to develop and test media assets, audience strategies, landing pages, and messaging for performance impact.
• Conduct A/B and multivariate tests to improve campaign effectiveness across all stages of the funnel.
• Analyze data, generate performance reports, and deliver actionable insights to inform media strategy and continuous improvement.
• Work closely with CRM, website, and loyalty teams to ensure seamless consumer journeys and conversion pathways.
• Identify new performance marketing opportunities, trends, tools, and partners to keep campaigns competitive and innovative.
• Assist in media budget planning and forecasting to ensure efficient spend allocation across platforms and channels.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred
• 5–7 years of hands-on experience managing performance marketing campaigns with proven success in driving ROI.
• Deep understanding of key performance marketing channels including Google Ads, Meta Ads, TikTok Ads, affiliate networks, and programmatic platforms.
• Strong data and analytical skills with experience using performance tools like Google Analytics, Power BI, Tableau, or similar platforms.
• Demonstrated ability to plan, test, scale, and optimize multi-channel campaigns across a full-funnel media strategy.
• Experience with media buying and measurement, including familiarity with attribution models and conversion tracking.
• Strong project management skills and the ability to manage multiple campaigns simultaneously under tight deadlines.
• Comfortable working in a fast-paced, high-growth environment with evolving priorities.
• Strong collaboration and communication skills with the ability to influence across cross-functional teams