Responsibilities

• Marketing Strategy Development: Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement through strategic briefs, presentations, and plans for end-to-end campaign execution, readout, and collaboration with partners.
• Campaign Management: Own multi-channel, top and mid-funnel enrollment-driving marketing campaigns while maintaining brand standards, ensuring compliance with regulations, and managing the approval process for all marketing materials.
• Budget Management and Projection: Own and share campaign results, aligning pacing and actuals to projections, tracking opportunities and misses to ensure business alignment and growth.
• Cross-Functional Collaboration: Influence creative, research, analysis, and project management teams to ensure the campaign vision aligns with the strategic approach.
• Stakeholder Engagement: Collaborate with stakeholders across RVO Health, Optum, and UnitedHealthcare to align on member marketing strategy, goals, materials and audience approaches.
• Email Campaign Proficiency: Demonstrate expertise in email campaign testing, learning, and robust analysis skills.
• Messaging and Positioning: Craft compelling clinical and technical messaging to emphasize product value and establish differentiation from competitors.
• Content Development: Create diverse marketing materials, including emails, toolkits, websites, presentations, and digital content tailored for top and mid-funnel audiences.
• Data-Driven Marketing: Utilize data, insights and tools to research, develop, execute, measure and report on campaign performance, applying key learnings to inform future planning

Requirements

• Required: Bachelor’s Degree or equivalent experience
• 3+ years of experience in consumer marketing, specifically must have experience in a clinical marketing business
• Ability to manage multiple projects and deliverables simultaneously, as the accountable enrollment strategy owner
• Expertise with top of and mid funnel marketing in traditional and digital marketing channels
• Ability to work in a highly matrixed organization for cross-functional collaboration: Partner with sales, product, clinical, and legal teams to ensure alignment and support business objectives.
• Strong experience in data/analytics, ie Microsoft Excel, Amplitude, Looker, Google Analytics and leveraging data for testing and segmentation
• Strong understanding of the health marketing/advertising landscape or or another highly regulated industry
• Excellent written and verbal communications skills
• Creative and strategic thinking skills
• Strong project management and organizational skills

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits