Responsibilities

• Develop and execute performance marketing strategies across theatrical and streaming campaigns in partnership with senior leaders and activation teams.
• Manage audience strategy across first-party, second-party, and third-party data sources to improve campaign effectiveness and audience targeting.
• Build and implement bidding, pacing, and optimization strategies to maximize media performance and business outcomes.
• Monitor campaign performance, identify key drivers, and deliver actionable insights and recommendations to stakeholders.
• Manage and optimize campaigns across leading advertising platforms, including Google Campaign Manager 360, Search Ads 360, Google DV360, The Trade Desk, and other digital media platforms.
• Partner with platform representatives and agency teams to ensure best practices, successful campaign execution, and ongoing performance improvements.
• Lead test-and-learn initiatives in collaboration with Marketing Science and Marketing Analytics teams to evaluate new strategies, technologies, and opportunities.
• Analyze campaign results, testing outcomes, and audience insights to inform future media strategies and improve performance.
• Collaborate with internal marketing, media, data, and analytics teams to ensure alignment between performance marketing activities and broader business objectives.
• Maintain ongoing communication with agency partners to ensure accurate implementation and optimization of campaigns.

Requirements

• 7+ years of experience in digital advertising, performance marketing, media analytics, or social/programmatic media buying.
• Strong expertise in performance marketing strategy, campaign management, and media optimization.
• Experience working with advertising platforms such as Google Ads, Meta (Facebook/Instagram), DV360, The Trade Desk, Campaign Manager 360, Search Ads 360, LiveRamp, and other data and activation platforms.
• Deep understanding of the digital advertising ecosystem, including audience targeting, ad serving, tracking, and measurement.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Excellent verbal and written communication skills with the ability to present findings and recommendations to stakeholders.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Advanced proficiency in Microsoft Excel.
• Demonstrated ability to collaborate effectively across cross-functional teams and external partners.
• Passion for entertainment, media, and The Walt Disney Studios brands.

Preferred

• Experience using SQL
• Knowledge of data visualization tools such as Tableau
• Experience using project and workflow management tools such as AirTable
• Experience collaborating effectively across cross-functional teams
• Experience supporting performance marketing campaigns for entertainment, media, direct-to-consumer, or consumer-facing brands
• Familiarity with audience management platforms, customer data platforms (CDPs), and marketing technology solutions
• Experience working with media agencies and external activation partners
• Exposure to marketing experimentation, incrementality testing, or advanced measurement methodologies