Performance Marketing Manager at Trivium | Chicago, IL | $120K/yr – $150K/yr

Trivium

Performance Marketing Manager

Chicago, IL (Remote)

$120K/yr – $150K/yrSenior LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize a B2B paid media engine on Meta plus a connected organic channel, with direct-response copy at the center and a VSL-to-book-a-call funnel. Lead coaching for students and translate insights into creative angles that protect against ad fatigue.

Media Acquisition: Own Meta paid campaigns, targeting, testing, pacing, and optimization decisions.
Creative & Copy: Build hooks, VSL scripts, and book-a-call pages with direct-response messaging.
Organic as Growth Engine: Integrate Instagram/YouTube as active acquisition channels and script them with the paid program.

Job Description

Media buying — your primary. You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
This is high-level B2B lead gen, not e-com, and you've done it before at real scale.
You own the numbers.
You know what changed, why it changed, and what you're doing about it before anyone has to ask.
You diagnose at the concept level, is this angle dead or is the hook, is the offer wrong or the persona too broad, because you're also the one who built the creative.
You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page.
Our funnel is VSL to book-a-call, and that's a hard creative problem on purpose.
The foundation under all of it is direct-response copywriting.
You write the message that makes a cold agency owner stop and say yes.
Organic, part of the same acquisition engine.

Instagram organic and YouTube organic aren't a side project here, they're part of our client acquisition ecosystem, the same goal as paid, a different channel.
You'll help own that strategy and scripting too.
Coaching. You'll run a weekly group coaching call with our students, showing them what's working in our ads right now and helping them sharpen their own B2B strategy, and you'll be the one who steps in with feedback when they have questions along the way.

Portfolio or work samples, we'd love to see the work.

Other: None

Trivium

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997

Nasr City, Cairo, EGY

4.2K employees (226 in marketing)

apply.workable.com/b-tech