Responsibilities

• Own and execute integrated SEO, PPC, and lead generation strategies to drive qualified traffic and high-quality leads
• Optimize local search presence, including Google Business Profile and local SEO performance
• Manage and improve digital advertising campaigns across platforms such as Google Ads and Meta Ads Manager
• Build, test, and refine lead generation funnels, landing pages, and conversion tracking systems
• Monitor and analyze campaign performance using key metrics such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
• Ensure alignment between marketing activity and sales outcomes through proper tracking, reporting, and CRM integration
• Collaborate with internal team members to ensure effective lead handoff and performance visibility
• Manage and scale advertising budgets while improving efficiency and lead quality

Requirements

• Minimum 3+ years of hands-on experience managing SEO, PPC, and digital lead generation campaigns for local service-based businesses (home services experience strongly preferred)
• Proven track record of generating qualified leads through Google Ads, Meta Ads Manager, and local SEO strategies (including Google Business Profile optimization)
• Demonstrated ability to manage campaigns tied directly to revenue outcomes, not just traffic or impressions
• Strong proficiency with Google Analytics, Google Search Console, and CRM systems for performance tracking, reporting, and lead management
• Experience building, optimizing, and managing lead generation funnels, landing pages, and conversion tracking systems
• Ability to manage and scale digital advertising budgets while improving cost efficiency and lead quality
• Strong understanding of key performance metrics including cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
• Experience aligning marketing performance with sales outcomes and working alongside sales teams to improve conversion rates
• Highly accountable, self-managed, and results-driven with the ability to take ownership of performance without constant oversight
• Applications without specific campaign examples and performance metrics will not be considered

Nice To Have

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience working in roofing, construction, or other home services industries
• Hands-on experience using SEO tools such as SEMrush or Ahrefs for keyword research, competitor analysis, and performance tracking
• Experience working with CRM and marketing automation platforms such as GoHighLevel, HubSpot, or Proline

Benefits

• Time Off & Work-Life Balance
• Training & Professional Development
• Company Culture & Perks
• Meaningful Work