Performance Marketing Manager - SEM

New York, USA (On-site)

$87K/yr – $167K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own SEM strategy and optimization across paid search programs, focusing on Google Ads and Microsoft Advertising, with cross-functional collaboration and data-driven storytelling.

  • Lead reporting and analytics to demonstrate performance trends
  • Collaborate with cross-functional teams to align paid search with broader marketing goals
  • Drive ongoing tests and optimization to improve ROI

Job Description

Requirements

  • 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
  • Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
  • Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
  • Strong communicator who works well in cross-functional, fast-moving environments

Preferred

  • Familiarity with paid social and programmatic ecosystems; you don’t need to own them, but you know how search fits into the broader paid mix
  • Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar)
  • Experience with Semrush, Profound, SA360

Benefits

  • Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Unity South APAC (SEA, ANZ, IND Subcont.) logo

Unity South APAC (SEA, ANZ, IND Subcont.)

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions. The applications developed by these creators were downloaded, on average, five billion times per month in 2021. For more information, please visit www.unity.com. Check out our Global page www.linkedin.com/company/unity

Singapore, SGP
1 employees

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$67.8K
Traffic Source Mix
Search
62.6%
Direct
28.4%
Referral
7.5%
Social
1.2%
Paid
0.2%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)
3