Responsibilities

• Hands-On Execution and Management: Develop, build, and directly manage cost-effective ad campaigns across Meta, Google, YouTube, and other platforms.
• Data Tracking and Integration: Set up and maintain end-to-end conversion tracking: Meta Pixel, Conversions API (CAPI), UTM parameters, and CRM attribution.
• Content & Copywriting: Create high-converting content and copy for social media, email drip campaigns, website, signage, and print materials.
• Digital Storefront: Keep our website (WordPress) and home directory platforms (Zillow, Realtor.com, MLS, etc.) fully optimized and up to date with current inventory.
• Data & Analytics: Monitor marketing performance metrics (CPL, CPA, ROI) to measure the effectiveness of campaigns and adjust strategies to protect the budget.
• AI Integration: Actively use AI tools to increase your own productivity, streamline workflows, and solve complex problems.
• Pipeline & Forecasting: Use the CRM to track marketing success from click-to-close, coordinate the sales reps’ pipelines, and build realistic revenue forecasts.
• Team Accountability: Ensure sales reps follow best practices to get deals across the finish line.
• CRM Enforcement: Ensure sales reps use the CRM correctly, log every interaction, and keep all deals up to date.
• Leadership Reporting: Present marketing and sales performance, revenue metrics, and strategic adjustments to the management team during weekly sales meetings.

Requirements

• Bachelor's degree in Business Management, Marketing, or Communications.
• An MBA is a plus, but proven, hands-on execution is the absolute requirement
• 3+ years of direct, lead-generating marketing experience (performance marketing).
• 2+ years of experience in new home construction, real estate, OR another high-ticket/long-sales-cycle industry.
• 2+ years of management experience.
• Practitioner-level technical skills: WordPress, Meta Ads Manager, Google Ads, Google Analytics, and Salesforce (or equivalent CRM).
• Valid driver’s license with a good driving record and valid auto insurance coverage.

Preferred

• MBA is a plus
• Entrepreneurial spirit, scrappiness, and a demonstrated ability to cost-effectively generate leads without relying on massive corporate budgets.
• Outstanding written, verbal, and interpersonal communication skills is preferred

Benefits

• Medical, dental, and vision insurance.
• 401K.
• Phone allowance.
• Ongoing training and career development.