Responsibilities

• Own paid social strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs
• Build campaign structures across Meta, TikTok, and other platforms as needed
• Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign
• Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization
• Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences
• Monitor performance and diagnose whether issues stem from creative fatigue, tracking gaps, funnel friction, audience limits, delivery, or data quality
• Make budget and pacing calls based on performance trends and business priorities
• Stay current on platform, algorithm, privacy, and ad product changes
• Own recurring performance reporting — results, trends, learnings, risks, next steps
• Translate platform performance into business impact for vertical leads and leadership

Requirements

• 5+ years of paid social experience, ideally in performance marketing or lead generation
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience
• Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager is required
• Proven track record scaling paid social budgets (six figures+ in monthly spend preferred) while maintaining or improving CPA/CAC and ROAS
• Experience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goals
• Ability to build paid media strategy from the ground up — structure, testing, measurement, creative, optimization
• Strong analytical skills, comfortable with both platform and backend business data
• Experience troubleshooting tracking, attribution, or reporting discrepancies
• Experience writing creative briefs and giving feedback to creative teams or external partners
• Strong project management skills across multiple concurrent verticals and workstreams

Preferred

• Experience advertising on LinkedIn, Reddit, Quora, or X
• Experience in financial services (insurance, lending, wealth, banking, investing, mortgage, home equity, or other regulated categories)
• Experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models
• Experience optimizing toward backend events — funded loans, booked appointments, matched leads
• Experience with CAPI/server-side tracking and conversion signal quality
• Experience with UGC creative, creator partnerships, or video production workflows
• Comfort working with legal, compliance, or brand review processes in regulated industries

Benefits

• Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)
• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
• Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities