Responsibilities

• Media buying. Launch, manage, and optimize campaigns across Facebook/Instagram and TikTok (Google a plus) against CPA and ROAS targets. Own pacing daily. Own the testing roadmap.
• Data and analytics. Live in the numbers. All weekly reports ship by Tuesday EOD, no exceptions. Explain why performance moved, not just that it moved.
• Creative strategy and briefing. Turn performance data into creative direction. A core pillar, not a side task. Full section below.
• Client communication. Lead client calls, manage expectations, get ahead of volatility. Our clients are founders who sit close to their numbers. Vague answers get found out within a week.
• And a fifth, because this is a manager role: people. Weekly 1:1s, QA, shadowing, coaching. Your job is to make the people under you better, faster.
• The mission of this role. One sentence: own a portfolio of D2C client accounts end to end (strategy, media buying, creative strategy, client relationship) while developing the analysts underneath you into future account owners.

Requirements

• 4 to 6 years in data-driven performance marketing
• 4+ years hands-on in Facebook Ads Manager against CPA/ROAS targets; TikTok strongly preferred
• Managed $50K+ per month in paid social spend (the hard gate)
• A track record of briefing and iterating creative from performance data
• Working knowledge of Google Ads; fluency in A/B testing and CRO fundamentals
• Google Analytics (or equivalent); strong Excel (pivots, VLOOKUP, formulas)
• Client-facing experience where you led the calls
• Degree in Marketing, Economics, Statistics, or Math preferred, but we care far more about what you've shipped
• Curiosity. You dig into why before anyone asks, and you already use AI in your workflow.
• Grit and tenacity. You've scaled an account through a rough patch and can walk us through exactly what you did.

Benefits

• Health insurance (medical, dental, vision), 401(k), commuter benefits, Citi Bike membership, monthly team events