Performance Marketing Manager, LoopNet

Richmond, VA (On-site)

$81K/yr – $136K/yrSenior Level5+ years expFull time

Posted 2 days ago

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Job Summary

Own and drive performance marketing for auctions, shaping strategy, experimentation, and cross-channel optimization to maximize ROI and listing effectiveness.

  • Define strategy and governance for campaigns
  • Lead data-driven optimization and experimentation

Job Description

Responsibilities

  • Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology.
  • Continuously optimize campaigns to maximize ROI and auctions listing effectiveness.
  • Inform and implement advanced tactics including automated communications and triggered campaigns.
  • Build scalable processes for campaign delivery and optimization across multiple channels.
  • Use our extensive data to inform targeting, bidding strategies, and personalization.
  • Conduct rigorous testing and performance analysis to identify growth and optimization opportunities.
  • Work closely with leadership while operating with autonomy to push initiatives forward.
  • Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation.

Requirements

  • Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
  • Track record of commitment to prior employers.
  • 5+ years of experience in performance marketing, ideally in a marketplace environment.
  • Deep technical knowledge of marketing automation, programmatic buying, and personalization.
  • Proven ability to manage large-scale campaigns and budgets with a focus on measurable results.
  • Excellent analytical skills and experience with data-driven decision-making.

Preferred

  • Track record of defining and executing long-term performance strategies.
  • Experience in marketplace dynamics, auction marketing, or listing optimization at scale.
  • Expertise in marketing tech stacks, automation platforms, and personalization engines.
  • Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics.
  • Comfortable driving transformation in evolving programs and implementing scalable processes.
  • Ability to present insights and recommendations to senior leadership.

Benefits

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
  • Access to CoStar Group’s Employee Resource Groups
LoopNet logo

LoopNet

2.9 Glassdoor

LoopNet is the most visited commercial real estate marketplace, covering For Sale and For Lease properties across all commercial property categories. With 13 million monthly unique visitors, listed properties receive unrivaled exposure to the largest CRE tenant and buyer audience. Search or list commercial real estate on LoopNet.LoopNet is a part of CoStar Group, Inc. and is headquartered in Arlington, VA.

Founded in 1995
Richmond, Virginia, USA
484 employees (61 in marketing)
44% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
12.1M
Monthly Google Ads Budget
$799.3K
Traffic Source Mix
Search
35.8%
Direct
26.4%
Referral
1.7%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~489

Marketing Team

Marketing Team Size
51 (11% of company)
Median Career Experience
7 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$50M
Last Raise
$50M
Post IPO Equity, 17 years ago

Funding History

  • Apr 2009
    Post IPO Equity • $50M
  • Dec 2007
    Post IPO Equity
  • Jan 1999
    Series A

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