Responsibilities

• Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology.
• Continuously optimize campaigns to maximize ROI and auctions listing effectiveness.
• Inform and implement advanced tactics including automated communications and triggered campaigns.
• Build scalable processes for campaign delivery and optimization across multiple channels.
• Use our extensive data to inform targeting, bidding strategies, and personalization.
• Conduct rigorous testing and performance analysis to identify growth and optimization opportunities.
• Work closely with leadership while operating with autonomy to push initiatives forward.
• Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation.

Requirements

• Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
• Track record of commitment to prior employers.
• 5+ years of experience in performance marketing, ideally in a marketplace environment.
• Deep technical knowledge of marketing automation, programmatic buying, and personalization.
• Proven ability to manage large-scale campaigns and budgets with a focus on measurable results.
• Excellent analytical skills and experience with data-driven decision-making.

Preferred

• Track record of defining and executing long-term performance strategies.
• Experience in marketplace dynamics, auction marketing, or listing optimization at scale.
• Expertise in marketing tech stacks, automation platforms, and personalization engines.
• Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics.
• Comfortable driving transformation in evolving programs and implementing scalable processes.
• Ability to present insights and recommendations to senior leadership.