Performance Marketing Manager at Lems Shoes | Boulder, CO | $100K/yr – $120K/yr

Performance Marketing Manager

Boulder, CO (On-site)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid media across Meta, Google, YouTube, TikTok, and more for a D2C/e-commerce brand, with budget ownership and data-driven optimization.

Own end-to-end paid campaigns across Meta, Google, YouTube, TikTok, and other platforms.
Must-have: 5+ years in paid digital advertising for D2C with $3M+ annual spend.
Standout: Collaborate with Creative Director to test and scale high-performing creative formats.

Build, launch, and manage paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other relevant platforms
Own day-to-day campaign operations including audience targeting, bid strategies, budget pacing, and A/B testing
Monitor and optimize campaigns continuously to meet KPI targets including ROAS, CPA, CTR, and conversion rate
Manage a $3–5M annual ad budget with accuracy, ensuring spend is on pace and allocated effectively across channels
Develop and execute a full-funnel paid media strategy aligned with seasonal launches, product drops, and brand initiatives
Analyze campaign performance data and deliver clear, actionable weekly and monthly reporting to the Creative Director
Identify trends, opportunities, and areas of underperformance and make data-backed recommendations
Partner closely with the Creative Director and design team to brief, test, and iterate on ad creative, including static, video, and UGC formats
Contribute creative instincts and performance insights to guide what content gets made and how it's positioned
Conduct ongoing creative testing to identify winning concepts and scale what works

E-commerce or D2C experience is required
5+ years of hands-on paid digital advertising experience in D2C e-commerce or retail
Demonstrated experience managing $3M+ in annual ad spend across Meta and Google platforms
Proficiency in Meta Ads Manager, Google Ads, and Google Analytics
Strong analytical skills with the ability to translate data into clear decisions and recommendations
Solid understanding of e-commerce KPIs, conversion funnels, and customer lifetime value
Basic working knowledge of Google Tag Manager a plus
Excellent organizational skills and ability to manage multiple campaigns and priorities simultaneously
A collaborative, solutions-oriented communicator who thrives in a small, fast-moving team
A passion for or curiosity about minimalist/zero-drop footwear is a strong plus

Experience with Shopify-based e-commerce environments preferred
Basic working knowledge of Google Tag Manager a plus
Familiarity with MMP/attribution tools such as Triple Whale, Northbeam, or similar preferred
Experience with TikTok Ads or YouTube advertising preferred
A passion for or curiosity about minimalist/zero-drop footwear is a strong plus