Drive end-to-end paid media operations for lead generation across multiple markets and a growing franchise network.

Responsibilities

• Build, launch, manage, and optimize paid media campaigns across Google Ads, Google Local Services Ads, and Meta
• Manage campaign structure, budgets, bidding strategies, targeting, negative keywords, creative rotation, and market-level optimization
• Improve qualified lead volume, cost per lead, booking rates, and overall paid media efficiency across multiple markets
• Monitor account health daily and make proactive optimization decisions based on performance data
• Manage paid acquisition across a growing franchise network with multiple locations, budgets, service areas, and campaign priorities
• Apply campaign strategy consistently while adjusting for local market conditions, seasonality, and storm-related demand
• Support market launches, budget reallocations, and territory-level growth opportunities
• Own Local Services Ads performance including setup, verification support, category alignment, budget pacing, lead quality review, dispute workflows, and market-level optimization
• Coordinate with internal teams to improve review velocity, trust signals, and overall LSA performance
• Help manage and validate tracking across GA4, GTM, Meta CAPI, Enhanced Conversions, call tracking, and offline conversion imports

Requirements

• 4+ years of hands-on paid media experience focused on lead generation
• Proven experience managing Google Ads, Meta Ads, and Google Local Services Ads
• Experience managing monthly media budgets across multiple campaigns or locations
• Strong understanding of paid search, paid social, conversion tracking, attribution, and campaign QA
• Working knowledge of GA4, Google Tag Manager, Meta CAPI, Enhanced Conversions, offline conversion tracking, and call tracking platforms
• Strong analytical thinking and comfort using data to make optimization decisions
• Excellent organization, follow-through, and attention to detail
• Strong written communication and the ability to clearly explain results, issues, and opportunities
• Ability to thrive in a fast-moving, in-house environment with multiple priorities
• Experience managing campaigns across multiple locations or markets

Preferred

• Experience in home services, roofing, franchising, or other local lead generation businesses
• Experience with CRM-connected attribution and lead quality analysis
• Familiarity with Zapier, Looker Studio, CallRail, and reputation platforms such as Birdeye
• Exposure to Bing Ads, YouTube, Nextdoor, Waze, or other local acquisition channels
• Experience supporting landing page testing and conversion rate optimization
• Comfort working alongside web, creative, sales, and operations teams to improve performance beyond the ad account itself

Benefits

• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance