Performance Marketing Manager (Growth & Lifecycle) - Remote at Lumimeds | USA

Lumimeds

Performance Marketing Manager (Growth & Lifecycle) - Remote

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on paid acquisition across multiple platforms and lifecycle marketing to lift customer lifetime value. It requires 5+ years of hands-on growth marketing experience and deep expertise with major ad platforms. The role offers direct ownership, high visibility, and a chance to shape a Telehealth brand's marketing foundation.

Job Description

Responsibilities

Paid Acquisition (Core Responsibility) Own strategy, execution, and optimization across: Google Ads (Search, Performance Max, YouTube) Meta Ads (Facebook / Instagram) Reddit Ads TikTok Ads Microsoft Ads (Bing) App Lovin Ad Roll
Manage and scale paid budgets efficiently
Optimize CAC, ROAS, CVR, AOV, and LTV
Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels
Adjust bidding strategies and campaign structure based on data
Identify scaling opportunities without increasing risk exposure
You must understand advertising restrictions related to healthcare, medical claims, and regulated products.
Landing Page & Funnel Optimization (CRO) Improve and test multiple funnels
Recommend landing page structure improvements
Suggest pricing tests, bundling experiments, and offer adjustments

Requirements

5+ years in performance or growth marketing
Strong hands-on experience with Google Ads (Search, Performance Max, YouTube)
Strong hands-on experience with Meta Ads (Facebook / Instagram)
Strong hands-on experience with Reddit Ads
Strong hands-on experience with TikTok Ads
Strong hands-on experience with Microsoft Ads (Bing)
Strong hands-on experience with AppLovin

Preferred

Experience in telehealth, healthcare, or regulated products preferred
Experience with subscription-based businesses strongly preferred
Strong CRO mindset
Experience building SMS + email lifecycle automations

Benefits

Early-stage growth opportunity.
Direct impact on company revenue.
Real ownership of strategy and execution.
High visibility with leadership.
Opportunity to shape the marketing foundation of a Telehealth brand.

Lumimeds

LumiMeds is a telehealth platform dedicated to providing patients with long-term, affordable health care. We understand that every patient has unique needs, so we carefully design personalized health plans to offer the best possible care. Our goal is to build lasting relationships with our patients, empowering them to improve their quality of life. Seeing those improvements firsthand is what drives us—it’s what makes all the difference.

Founded in 2024

Nevada, Missouri, USA

10 employees (5 in marketing)

lumimeds.com