Responsibilities

• Develop and lead the integrated paid media and organic social strategy across all four Denison Ministries brands, aligned with ministry goals and annual marketing plans set by the CMO.
• Manage and mentor the Marketing Manager, setting clear priorities, providing performance coaching, and fostering cross-brand collaboration.
• Own the monthly and annual advertising budget, allocating spend across channels and brands to maximize efficiency and impact.
• Demonstrate comfort and fluency with AI systems, applying them thoughtfully to improve campaign performance, creative development, reporting, and team productivity.
• Plan, execute, and manage paid advertising campaigns across relevant digital platforms (including but not limited to Meta, Google, YouTube, and other emerging channels) to grow audience and brand awareness.
• Own day-to-day optimization of advertising campaigns, including audience targeting, creative testing, budget pacing, and performance adjustments to maximize results.
• Oversee the development of ad creative, copy, landing pages, and audience segments in partnership with the Creative team, ensuring continuous testing and iteration.
• Set the organic social strategy across Denison Ministries brands, guiding the Marketing Manager on content planning, channel mix, posting cadence, and community engagement.
• Establish performance benchmarks for organic social, balancing audience growth, engagement, and brand health across platforms including YouTube, TikTok, Instagram, Facebook, and X.
• Identify content repurposing opportunities and ensure organic and paid efforts work together to extend reach of core content.

Requirements

• Experience managing and optimizing paid digital advertising campaigns across platforms such as Meta, Google, and YouTube, with a focus on audience growth and brand awareness.
• Proficiency with advertising dashboards, analytics tools (e.g., Google Analytics), and Google Workspace, with strong attention to detail and organization.
• Strong project management instincts with the ability to coordinate across multiple campaigns and proactively drive work forward.
• Excellent written and verbal communication abilities to present data-driven insights, create compelling ad copy, and collaborate effectively across teams.
• Quick learner who stays current with platform updates, algorithm changes, and digital marketing trends in a rapidly evolving landscape.
• Bachelor’s degree preferred or equivalent professional experience.
• 3+ years of experience in digital advertising, marketing, or paid media.