Responsibilities

• supporting the execution of the performance marketing strategy across North America activity.
• This role encompasses paid search, paid social, and paid app activity across North American markets.
• coordinating and supporting management of activity across Google Ads, Apple Search Ads, Meta, Snap, TikTok, Reddit, and X.
• accountability for all markets under your remit, with the aim of driving continual conversion growth.
• You will assume day-to-day responsibility of key platforms, overseeing implementation and performance marketing strategy, with the aim of exceeding customer acquisition and retention goals.
• Facilitating best-in-class campaign delivery across markets and channels.
• Identifying performance driving opportunities and formulating cross-channels strategies to achieve digital objectives.
• Leading a team of associates to drive continuous campaign optimization and drive the exploration of new channels, features, and opportunities.
• Managing budget spend effectively in line with seasonality and digital objectives across core acquisition channels, providing justification for increases.
• Conducting ad hoc analysis to resolve pain points and drive continuous improvement.
• Delivering against financial year budget, driving continued YoY growth in digital KPIs and supporting financial year budget planning through forecasting and data analysis.
• Supporting and leading marketing initiatives across departments to enhance digital output, ensuring consistency and alignment with the entire department.
• Leading key event briefings and ensuring team readiness, preparing for high-traffic periods.
• Working directly with dedicated account management teams of the relevant platforms such as Google Ads, Meta, X, Snap, and Apple Search Ads ensuring we are taking advantage of latest developments.
• Working collaboratively with brand, CRM, and global marketing teams to effectively deliver across acquisition and retention strategies.