Performance Marketing Manager , Attraction, Influence, and Marketing (AIM)

Seattle, WA (On-site)

$81K/yr – $141K/yrMid LevelFull time

Posted 2 days ago

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Job Summary

Own and optimize end-to-end marketing activation and performance analysis to drive applicant delivery and risk mitigation across sites, channels, and vendors.

  • Lead weekly performance reviews and senior-leader presentations
  • Build scalable processes and explore AI automation to improve efficiency

Job Description

Responsibilities

  • Produce and own weekly marketing activation logic for fulfillment and corporate sites, including application need and paid application need assessments
  • Manage overrides through ticketing systems and log decisions to support automation development
  • Identify hiring risks through daily performance data review across hiring locations and recommend marketing actions
  • Execute and manage campaigns in-platform across job boards and programmatic channels ensuring delivery against confirmed timelines and KPIs
  • Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections
  • Conduct daily pacing reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met
  • Monitor site performance against fill rate and non-paid application share goals
  • Adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
  • Partner with Channels teams to develop campaigns and tests to improve volume and quality of applications
  • Produce and present weekly deep-dive presentations (Weekly Business Reviews) showcasing risk sites and marketing performance for senior leadership

Requirements

  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to measure impact and determine improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience presenting metrics and progress to goal to senior leadership
  • Experience developing and executing campaigns across a multitude of timezones and languages

Preferred

  • Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
  • Experience in creating process improvements with automation and analysis
  • Experience in Redshift, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in SQL Server/MySQL
  • Experience in recruitment, HR or equivalent
  • Experience working with AI to optimize workflows or building AI agents

Benefits

  • Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K

Marketing Team

Marketing Team Size
44,604 (6% of company)
Median Career Experience
19 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
35

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

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