Performance Marketing Manager

Emston Media

Performance Marketing Manager - Amazon (DSP + Ads) & Meta

USA (Remote)

$90K/yr – $120K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own paid growth across Amazon and Meta with an emphasis on rapid testing and tight budget control, while aligning with a publication calendar and title momentum.

Growth Infrastructure: Amazon PPC/DSP management, audience targeting, and cost discipline for series and titles.
Creative & Testing: plan and drive fast ad concepts, quick variations (AI-enabled), and direct a designer for high-quality assets.

Job Description

Responsibilities

Build and manage Amazon Sponsored Products and Sponsored Brands: keyword and product/ASIN targeting, structured around series and competitor titles.
Run our Amazon DSP seat: audience construction (detail-page retargeting, competitor-ASIN viewers, in-market and lookalike segments), Kindle e-reader/on-device placements, pacing, frequency capping, and creative rotation — with tight cost control on premium inventory.
Plan and run Meta campaigns for series starters and box sets, including audience structure, creative testing cadence, and scaling.
Drive ad creative: shape the concepts and hooks, produce quick variations yourself (including with AI tools) for fast testing, and direct our designer for the polished assets. Run a disciplined, always-on testing program.
Coordinate spend with our release calendar (we ship multiple titles a month) and protect the algorithmic momentum on proven titles.
Report honestly on what's working and what isn't, and reallocate accordingly.

Emston Media

Emston Media is a publishing company in the United States and the people behind a multitude of Amazon best-selling authors. Our team helps plot, write or publish countless stories of many genres, creating a bookshelf of new, best-selling reads. Whether it's one to make you laugh, shed a tear, or feel inspired, we're proud to put our name behind your next undiscovered gem.We're more than just a publishing company. We're a team of individuals who are passionate about what we do. From our creative team to our publishing team, and everyone in between, our team works hard to make words come alive.We love good stories, so we hope you discover your next one with us.

7 employees (5 in marketing)

emstonmedia.com