Performance Marketing Manager

Lloyds Banking Group

Performance Marketing Manager - 6 Month FTC

New Mexico, USA (Hybrid)

£61K/yr – £68K/yrMid Level5+ years expContract

Posted 5 weeks ago

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Job Summary

Own cross‑channel growth experiments across paid social and emerging channels, turning test results into scalable wins and strategic bets.

Cross‑Channel Growth Strategy & Testing: run structured experiments across Meta, TikTok, YouTube, YouTube, Snapchat, and Pinterest to prove incrementality and unlock growth opportunities.
Hands‑On Activation & Performance Delivery: manage in‑platform execution, optimise audiences, creative, formats, and measurement (including conversion lift).
Channel Roadmap & Learnings: feed long‑term strategy, codify best practices, and uplift capability across teams.

Job Description

Lead Cross‑Channel Growth Strategy & Testing - Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.
Partner with Full Funnel teams to identify, validate, and scale new growth levers that drive incremental customer acquisition and commercial value.
Build channel plans that translate commercial goals into targeted, measurable activity.
Own Hands‑On Activation & Performance Delivery - Manage in‑platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).
Work closely with agency partners and internal teams to ensure aligned strategy, high-quality execution, and continuous optimisation.
Drive Creative Excellence - Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
Collaborate with creative teams to produce high-performing, social-first assets that maximise engagement and conversion.
Unlock New Affiliate Growth - Identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.
Shape the Channel Roadmap & Share Insight - Feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.
Document learnings, codify best practice, and share insight across teams to uplift capability and drive consistent performance.

Lloyds Banking Group

Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.We're part of an ever-changing industry and are currently on a journey to shape the financial services of the future, whilst supporting our customers’ changing needs.The scale and reach of our Group means we can offer a broad range of opportunities to learn, grow and develop. Our values-led culture and approach to inclusion and diversity means we can all make a real difference together.

Founded in 1985

London, England, GBR

63K employees (993 in marketing)

www.lloydsbankinggroup.com