Responsibilities - Owning the regional growth strategy for your remit — translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS - Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations and making smart trade-offs across channels, SKUs, and audiences as performance shifts - Navigating multiple measurement methodologies — in-platform metrics, geo-lift incrementality testing, and MMM — to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis - Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence — owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing - Driving the creative strategy in close partnership with the NAMER Creative Strategist — contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on - Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business - Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy — and ensuring North America insights meaningfully influence global frameworks and product narratives Requirements - 5+ years in performance or growth marketing at a scaled consumer tech or DTC brand — you've owned significant budget (think $10M+) and been accountable for real business outcomes - Genuine depth in paid social and video — you can deconstruct a Meta or YouTube campaign, diagnose whether a performance dip is a creative problem, a bidding problem, or a measurement artefact, and you've done this hands-on - Comfortable across multiple measurement methodologies — you understand the tension between in-platform ROAS, geo-lift incrementality tests, and MMM, and you can make confident investment decisions when signals don't neatly align - Designed and run growth experiments — A/B tests, geo-lifts, holdout studies — and used the results to drive real decisions rather than just generate reports - You think like an investment manager when it comes to budget — you're focused on deploying capital for maximum return, not just spending it efficiently - You've worked cross-functionally to shape campaigns and strategy alongside brand, creative, and product teams, and you're comfortable influencing direction in rooms where you don't have direct authority - Multi-market experience is a real advantage — if you've managed budgets or campaigns across more than one geography and adapted your strategy accordingly Nice to have - Multi-market experience is a real advantage — if you’ve managed budgets or campaigns across more than one geography and adapted your strategy accordingly