Performance Marketing Lead at Imaginuity | Dallas, TX

Imaginuity

Performance Marketing Lead

Dallas, TX (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven paid media strategy and optimization for client brands, turning performance into revenue impact.

Must-have: 2–3 years in paid media with hands-on campaign optimization across major platforms.
Standout: Clear ability to connect media results to business outcomes and present to senior stakeholders.
Own multi-channel plans, budgeting, and client-facing performance reporting.

Job Description

Responsibilities

Translate client business objectives into KPI-driven, cross-channel media strategies aligned to budget and growth targets
Develop data-informed media plans and investment scenarios using research and tools, including AdScience, to create recommendations, and investment scenarios
Optimize and recommend paid campaigns across channels to drive measurable performance outcomes
Monitor performance data, analyze trends, and implement ongoing optimizations to improve ROI
Manage budgets, pacing, and allocations to maximize efficiency and scale investment based on results
Own monthly reporting and communicate clear, actionable insights that connect media performance to business impact
Build and maintain strong client relationships, acting as a trusted media and performance advisor
Lead renewal conversations, scope expansions, and upsell proposals with data-driven insights

Requirements

2–3 years of hands-on experience in paid media, performance marketing, or integrated media planning and buying
Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred
Proven experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and other paid channels
Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations
Experience managing budgets, pacing, and forecasting to maximize efficiency and ROI
Demonstrated ability connect media performance to broader business goals and revenue impact
Confidence presenting performance results, strategic recommendations, and investment rationale to clients or senior stakeholders
Strong organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
Demonstrated ability building and maintaining client relationships and collaborating cross-functionally with creative, analytics, and account teams

Benefits

90% of employee medical paid by the company (coverage for individuals)
50% of employee dental paid by the company
Short-Term Disability Insurance
Supplemental Healthcare
401k Employer Match (100% match up to 6% of salary)
6 Weeks of Paid Time Off (PTO)
Annual Bonus Plan
Paid Parental Leave
Hybrid Work Environment
Generous Employee Referral Program

Imaginuity

Imaginuity is a Dallas-based performance marketing company that helps multi-location and franchise brands grow revenue through data-driven strategies. By integrating Human Intelligence, Data Intelligence, and Artificial Intelligence, Imaginuity delivers measurable outcomes that generate leads and accelerate enterprise growth. At the core of its approach is AdScience®—a proprietary Customer Data Platform that unifies customer and campaign data into a single source of truth to optimize marketing performance at scale. When you know better, you do better. Visit www.imaginuity.com.

Founded in 1997

Dallas, Texas, USA

86 employees (29 in marketing)

www.imaginuity.com