Responsibilities

• Own and manage performance marketing strategy across paid search, paid social, display, retargeting, and other acquisition channels
• Develop, launch, and optimize campaigns designed to drive customer acquisition, membership growth, lead generation, and studio-level revenue
• Partner on lifecycle marketing initiatives to drive customer engagement and stickiness, including through organic social, email/SMS, mobile app and other media
• Support new franchise studio openings with launch marketing plans, paid media campaigns, local awareness strategies, and performance reporting
• Manage campaign budgets, pacing, forecasting, and optimization to improve CAC, ROAS, conversion rates, and overall marketing efficiency
• Partner with internal teams and external agencies to develop high-performing creative, landing pages, offers, and campaign messaging
• Communicate marketing strategies, tactics and rationale to stakeholders
• Build repeatable marketing playbooks and systems that can be used at franchise locations
• Track and report on campaign performance, funnel metrics, attribution, and growth KPIs for leadership and franchise stakeholders
• Identify opportunities to improve the customer acquisition funnel, including landing page conversion, lead nurture, booking flow, and offer strategy

Requirements

• 4+ years of experience in performance marketing, growth marketing, paid media, or digital acquisition
• Hands-on experience managing paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok, YouTube, or similar channels
• Strong understanding of performance marketing metrics, including CAC, CPA, CPL, ROAS, conversion rate, LTV, and payback period
• Experience managing paid media budgets and optimizing campaigns based on performance data
• Strong analytical skills with the ability to translate data into clear insights and actionable recommendations
• Experience with marketing analytics and reporting tools such as GA4, Looker Studio, HubSpot, Meta Ads Manager, Google Ads, or similar platforms
• Ability to work cross-functionally with creative, operations, sales, and external partners
• Highly organized, detail-oriented, and able to manage multiple campaigns, markets, and priorities at once
• Strong verbal and written communication skills
• Bachelor’s degree or equivalent experience in Marketing, Business, Analytics, Communications, or a related field

Preferred

• Experience in franchise, multi-location, membership-based, wellness, fitness, beauty, hospitality, retail, or consumer services businesses
• Digital ad agency experience
• Experience supporting local market launches, grand openings, or location-based customer acquisition campaigns
• Experience working with franchisees, operators, or local business owners
• Experience with email/SMS marketing, engagement, and lifecycle marketing
• Passion for wellness, self-care, longevity, recovery, or fitness