Responsibilities

• Own data pipelines, attribution tracking, and audience segmentation for acquisition campaigns
• Launch and optimize paid campaigns across Meta, Google, and X
• Run continuous A/B tests on ad creative, copy, and landing pages
• Drive efficient, sustainable reductions in Customer Acquisition Cost (CAC)
• Ensure all campaigns comply with financial services advertising policies across platforms and regions
• Maintain ad account health and monitor for compliance or policy issues
• Manage or contribute to multi-channel ad budgets, depending on seniority
• Report on campaign performance, budget allocation, and key growth metrics
• Partner with operational and legal teams to safeguard compliant, scalable growth strategies
• Architect cross-platform tracking infrastructure and product analytics toolset

Requirements

• 2–5+ years of paid media experience in fintech or SaaS, with scope adjusted by seniority
• Strong command of ad-tech infrastructure, pixels, and attribution modeling
• Demonstrated experience navigating financial advertising regulations (North American and/or international)
• Advanced AI proficiency is required; must actively leverage modern AI and productivity tools to automate tasks and maximize operational efficiency.
• Proficiency with Meta Ads Manager, Google Ads, and X Ads
• Strong analytical skills and comfort working with performance data
• Excellent written and verbal English communication skills
• Ability to work independently in a fast-paced, remote/hybrid environment
• Comfortable handling confidential business and financial data
• Ability to translate data insights into actionable campaigns

Preferred

• Experience with attribution/analytics platforms
• Familiarity with CRM and marketing automation tools
• Prior experience managing international or multi-market ad budgets (US, UK, EU)
• Prior experience as a Paid Media Specialist, Digital Advertising Manager, or similar role advertising regulated financial products (loans, credit cards, insurance, or trading platforms)
• Interest in fintech, AI, or emerging technologies

Benefits

• Remote flexibility
• Competitive, market-aligned salary based on experience and region
• Opportunity to work with a fast-growing technology company
• Ownership over high-impact acquisition and growth strategy
• Career growth opportunities
• Flexible and dynamic work environment