Responsibilities

• Owning paid acquisition across search, social and emerging advertising channels
• Managing and scaling a significant multimillion-dollar paid media budget
• Expanding acquisition beyond established channels while maintaining lead quality and efficiency targets
• Developing channel strategy based on commercial priorities, customer behaviour and performance data
• Improving attribution, incrementality testing and marketing measurement
• Leading creative testing alongside external partners
• Developing forecasting models and owning performance reporting
• Improving conversion throughout the customer acquisition funnel
• Managing and developing a junior performance marketer
• Collaborating with sales, lifecycle marketing, SEO and wider commercial teams

Requirements

• Experience managing substantial multimillion-dollar paid media budgets
• Deep expertise across paid search and paid social
• A track record of scaling customer acquisition while maintaining efficiency and lead-quality targets
• Experience working within a considered-purchase or high ticket environment
• Strong knowledge of attribution, testing, forecasting and performance measurement
• The ability to think strategically while remaining hands-on in advertising platforms
• Experience developing and testing creative across multiple audiences and channels
• Strong commercial judgement and confidence working with senior executives
• A proactive and analytical approach suited to a fast-moving, early-stage environment

Preferred

• Experience within a competitive consumer brand, marketplace, subscription business or growth agency would be advantageous.