Responsibilities

• Crucial to the success of this role is the ability to collaborate effectively with MarTech, property marketing teams, GAHR leadership, and agency partners to ensure alignment on campaign performance and direction.
• Maintain a current understanding of the hospitality and mountain resort landscape, including guest personas, booking behaviors, and competitive positioning.
• Translate market insights into actionable recommendations that sharpen demand generation strategy.
• Develop and own the annual performance strategy for the portfolio.
• Define goals, prioritize tactics, allocate budgets, and establish KPIs that align with revenue objectives and the seasonal nature of hotel and ski resort businesses.
• Drive guest acquisition through paid media, SEO/SEM/AIO, OTA optimization, and content planning.
• Own the customer contact strategy to deliver the right message at the right stage of the booking journey.
• Focus on direct booking growth across the portfolio while optimizing OTA performance across the portfolio.
• Identify opportunities to lower cost of acquisition, and strengthen guest relationships through owned channels.
• Analyze performance across channels and translate data into clear insights and optimizations for property teams and senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of marketing experience, with a demonstrated track record of driving results in portfolio environment.
• Strong cross-functional collaborator with experience working across internal teams, property-level marketing partners, and external agencies to align strategy and deliver results.
• Proven experience leading and developing marketing teams, including managing direct reports and collaborating effectively within matrixed organizational structures.
• Experience overseeing paid media strategy across multiple channels, with the ability to evaluate performance, guide agency partners, and optimize channel mix at a portfolio level.
• Experience managing marketing budgets, including annual planning, forecasting, and reporting on contribution to revenue goals.