Own multi‑channel paid media and ABM integration to turn demand into pipeline, while building scalable playbooks and real‑time insights.

• Channel ownership and measurement: drive LinkedIn, Meta, Google, and Bing programs with a data‑driven attribution model.
• ABM integration: align with 6sense for intent targeting, account scoring, and personalised outreach.
• Team leadership and governance: coach four sub‑teams, set goals, and scale test‑and‑learn playbooks across Demand.
• Qualifications intelligence: ensure high‑intent, personalised outreach powers qualified pipeline.
• Unified data quality: champion a single view of accounts and contacts across demand programs.
• Structured experimentation: design, run, and scale tests to uncover new demand levers and improve conversion.
• Budget and performance discipline: continuous optimization with data driven pacing and scenario planning.
• Cross‑functional partnerships: collaborate with Marketing Ops, BI, and Data Engineering for real‑time reporting.
• Leadership presence: lead a global performance marketing team with accountability and clear development paths.
• Strategic thinking: identify new channels and media innovations to extend reach and efficiency.