Performance Marketing Director

New York, USA (Hybrid)

$120K/yr – $140K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive performance marketing leadership for agency clients by turning goals into measurable media strategies across Paid Social and Search.

  • Must-have: 6–8 years in performance/digital marketing, preferably in an agency.
  • Standout: Proven cross-channel campaign management across Google Ads, Meta, TikTok, LinkedIn (DV360 a plus).
  • Standout: Strong client leadership and data-backed storytelling with clear business impact.

Job Description

Responsibilities

  • Act as the lead performance marketing advisor for key clients, translating their goals into actionable and measurable media strategies.
  • Lead performance media strategy and execution across key client accounts in Paid Social and Search.
  • Oversee campaign planning, buying, and optimization to ensure efficient, data-driven, and results-oriented execution.
  • Develop data-informed media strategies that align with client goals and deliver on key performance metrics.
  • Oversee testing initiatives across creative, targeting, and bidding to drive continuous improvement.
  • Identify new opportunities for innovation, platform adoption, and emerging media channels.
  • Collaborate with creative, strategy, and account teams to deliver cohesive, high-impact campaigns.
  • Maintain a deep understanding of client industries, audiences, and competitive landscapes to proactively identify opportunities for performance growth.
  • Present results and recommendations clearly and confidently, focusing on insights, efficiency, and measurable business impact.

Requirements

  • 6 - 8 years of experience in performance or digital marketing, ideally within an agency setting.
  • Proven track record managing campaigns across Google Ads, Meta, TikTok, and LinkedIn. DV360 a plus.
  • Deep understanding of key performance metrics (CPA, ROAS, CTR, CVR, etc.) and optimization levers.
  • Deep expertise in paid social and paid search. Experience in programmatic and CRM channels a plus.
  • Strong analytical mindset and comfort using tools like Google Analytics, Looker, or Tableau.
  • Exceptional communication skills and able to present strategy and performance clearly and confidently.
  • Strategic thinker who thrives on connecting data insights with creative storytelling.
  • Highly organized multitasker who can manage competing priorities in a fast-paced environment.
  • Collaborative, proactive, and passionate about culture, live experiences, and audience engagement.
  • Experience leading client relationships and influencing decision-makers with data-backed recommendations.

Nice To Have

  • DV360 experience.

Benefits

  • Comprehensive healthcare & dental – 100% employer-paid for employees
  • Generous PTO policy, plus ½-day Summer Fridays to make the most of sunny days
  • Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
  • Continuous growth & learning – annual Training & Development fund to sharpen your skills
  • Financial wellness perks – student loan repayment or tuition assistance based on tenure
  • Paid parental leave – up to 12 weeks to support growing families
  • Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
  • A pet-friendly office – because great ideas come with great company
AKA US logo

AKA US

We’re a fully integrated creative and media agency born out of the world of culture and entertainment.We combine the art of design and storytelling with the science of data and technology to respond to the complex challenges brands face in today's fragmented landscape.Our work is about your audience and what gets them going. It’s about big ideas and real results. In real time.In a nutshell, we put the entertainment in advertising—creating experiences, brands, content, and campaigns that people actually seek out, enjoy, and share.

Founded in 2008
USA
270 employees (95 in marketing)

Traffic Signals

Monthly Visitors
8.3K
Traffic Source Mix
Search
32.9%
Direct
51%
Referral
7.5%
Social
7.1%
Paid
1.2%

Headcount Trend

Current headcount: ~270

Marketing Team

Marketing Team Size
63 (23% of company)
Marketing Roles Posted (Last 30 Days)
5