Performance Marketing Director at AAA Club Alliance | Cincinnati, OH | $132K/yr – $231K/yr

AAA Club Alliance

Performance Marketing Director

Cincinnati, OH (Hybrid)

$132K/yr – $231K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise growth by owning performance marketing across paid media, lifecycle channels, and partnerships, with ROI-focused leadership and cross-functional data foundations.

Own strategy and multi-channel execution for paid media, email/SMS, and partnerships.
Must-have: 10–12+ years in a senior paid media/marketing leadership role.
Standout: Manages large budgets with ROI-driven optimization and key agency partnerships.

Job Description

Responsibilities

Set the performance marketing strategy and lead execution across paid media, email/SMS, and partnerships to accelerate enterprise growth objectives.
Own a significant paid media budget and maximize ROI by aligning spend to objectives and continuously optimizing for revenue impact (e.g., CPA, CPM, ROAS).
Partner with external media agencies , guiding strategy, execution, and continuous testing to improve performance across channels and business lines.
Build measurement that leadership can act on , including campaign and quarterly reporting, dashboards, and multi-touch attribution approaches.
Create seamless paid/owned customer journeys across audience segments and lifecycle stages.
Scale lifecycle marketing across email and SMS , driving segmentation, personalization, engagement, and opt-in growth across business lines.
Build and scale a partnership marketing engine that expands awareness, reach, and lead generation; assess existing partners and onboard new partners based on ROI and strategic fit.
Activate strategic relationships with major media partners (e.g., Google, Meta), ensuring strong alliances and driving innovation programs.
Collaborate cross-functionally (including Marketing Transformation) to align AdTech/MarTech tooling, data integrations, and the marketing data foundations required for future growth.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).
10–12+ years of experience in a media agency or brand environment handling paid media.
Proven leadership experience overseeing multi-channel marketing functions and influencing senior stakeholders.
Demonstrated success improving ROI, driving lead generation, managing large budgets, and implementing measurement and attribution approaches.
Experience collaborating effectively with external agencies and cross-functional internal teams to deliver measurable outcomes.
Deep expertise across performance channels (SEM, paid social, programmatic, video, display, affiliate) and A/B testing frameworks.
Experience with modern marketing technology stacks, analytics, dashboards, and data-driven decisioning.
Hands-on understanding of lifecycle marketing, including email/SMS platforms, segmentation, personalization, and CRM.

Preferred

Master’s preferred

Benefits

Competitive annual salary; the starting base compensation for this position is: $131,915-$231,091*
Annual Bonus Eligibility
Hybrid schedule (3 days on-site weekly)
Comprehensive health benefits package
3+ weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
Medical, Dental, and Vision plan options

AAA Club Alliance

For more than 100 years, we’ve been helping people get to where they’re going. We were founded on Roadside Assistance, and have progressively expanded our offerings to include insurance, retail, and travel services in order to assist more customers. We’ve created an environment where you can look forward to coming to work and interacting with compassionate people who enjoy what they do and love supporting their team.We’re dedicated to keeping our Associates fulfilled and helping them feel secure. With such a diversity of products and services, our Associates have the opportunity to fulfill customer needs while advancing their own career. AAA Club Alliance received the prestigious Ragan Diversity Award for Allyship in Action in 2021 and in 2023 was a finalist for Ragan’s Corporate Social Responsibility & Diversity Award for our Stepping Up for Hunger campaign. For more information, please visit www.AAA.com/Careers and follow us on social media @AAAClubAlliance.

Wilmington, Delaware, USA

3.4K employees (126 in marketing)

www.aaa.com/aaa/212/careers/index.html