Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)

McKinney, TX (Remote)

Salary Not AvailableSenior Level5+ years exp

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid acquisition across Meta and Google Ads with AI-assisted optimization to drive efficient CAC and strong ROAS.

  • Meta and Google Ads: Audit, restructure, and scale campaigns while sharpening audience and attribution models.
  • AI-driven testing and optimization: Rapid experiments, bidding, and creative testing to push profitable growth and lift conversion metrics.

Job Description

Responsibilities

  • Meta Ads Management
  • Conduct a complete audit of existing Meta campaigns
  • Analyze campaign structure, audiences, creatives, and attribution
  • Identify inefficiencies and wasted spend
  • Optimize campaign architecture
  • Build and scale winning audiences
  • Develop advanced retargeting strategies
  • Improve customer acquisition efficiency
  • Launch and manage A/B tests
  • Monitor and improve campaign performance daily

Requirements

  • 5+ years managing Meta Ads and Google Ads for e-commerce brands
  • Proven success scaling revenue through paid media
  • Strong understanding of: Google Search, Google Shopping, Performance Max, Meta Ads, Retargeting, Attribution, Conversion Tracking
  • Significant experience using AI to analyze, optimize, and scale advertising accounts
  • Strong analytical and reporting skills
  • Experience managing advertising budgets of $10,000+ per month
  • Ability to identify and execute growth opportunities quickly
  • Ability to explain account performance clearly to business owners and leadership teams
  • Experience with case studies showing revenue growth
  • Knowledge of ROAS improvements and reporting

Preferred

  • Wellness, supplements, nutraceuticals, health products, or CPG brands
  • Shopify brands
  • Amazon Attribution
  • GA4
  • Google Tag Manager
  • Looker Studio
  • Triple Whale
  • Northbeam
  • Hyros
  • AI workflow automation
Herbal Goodness logo

Herbal Goodness

Herbal Goodness is a premium superfood and super herb plant-based apothecary. Use food to support your health and well-being. Our product lines include supplements, extracts, teas, smoothies, and keto powders and blends. Our unique, nutrient-dense ingredients include Papaya Leaf, Papaya Seed, Graviola Soursop Leaf, Guava Leaf, Moringa, Guayusa, Gymnema, Matcha, Black Seed Oil, MCT Oil Powder, B12 Vitamins, Cat's Claw, and more. From Immunity to Digestion, Sleep Support to Healthy Joints, Hair Skin, and Nails, Blood Platelet Support, Energy, Vitality, and Performance - our products offer a wide range of amazing health benefits, naturally. 100% made in the USA, no artificial ingredients are ever used! 100% Women and Minority-owned since 2013, what makes our company unique is captured in our values: QUALITY: We provide the highest quality products available - Organic, non-GMO. Every single batch of ingredients is tested to the highest standard by 3rd party certifiers. All our products are made in FDA-inspected, cGMP-compliant facilities in the USA. SUSTAINABILITY: We believe in the environment and support our farmers, their families, and communities through Fair Trade practices. IMPACT: We believe in business for social good. We support female empowerment initiatives in the workplace and provide scholarships to children of our female farmers. 10% of our profits support the education of underprivileged girls across Africa.

Founded in 2013
McKinney, Texas, USA
42 employees (7 in marketing)

Traffic Signals

Monthly Visitors
26.4K
Monthly Google Ads Budget
$16.1K
Traffic Source Mix
Search
43.8%
Direct
38.9%
Referral
7.9%
Social
8%
Paid
1.1%

Headcount Trend

Current headcount: ~42

Marketing Team

Marketing Team Size
5 (12% of company)
Marketing Roles Posted (Last 30 Days)
1