Performance Marketing Automation Specialist at ConnectOne Bank | Englewood Cliffs, NJ | $90K/yr – $110K/yr

ConnectOne Bank

Performance Marketing Automation Specialist

Englewood Cliffs, NJ (Hybrid)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own marketing operations and lifecycle at a bank-focused B2B, driving lead gen, journey mapping, and AI-powered personalization using HubSpot; build data-driven tests and adaptive strategies across two CRM environments.

HubSpot & Journey Analytics: Manage lead generation, nurturing, and segmentation with Customer Journey Analytics and multi-touch attribution to optimize conversions.
Personalization & AI: Use HubL, Smart Content, Breeze AI, and AI Data Agent to tailor communications and trigger internal alerts.

Job Description

Responsibilities

Support the Bank’s “People First” focus and CNOB team engagement to deliver excellent client service.
Manage two HubSpot environments (ConnectOne Bank and Boefly) and oversee workflows.
Campaign Management: Develop, execute, and continuously improve marketing automation campaigns and workflows across platforms.
Lead Lifecycle Management: Drive conversion across platforms by managing the full lead lifecycle, including generation, nurturing, and precise customer segmentation.
Complex Customer Journey Mapping: Use HubSpot's Customer Journey Analytics to track single contacts across multiple deals and optimize the funnel.
Dynamic & AI-Driven Personalization: Leverage Programmable Mail (HubL), Smart Content, and Breeze AI to tailor communications and inject activity summaries into alerts or emails.
Data-Driven Iteration & A/B Testing: Conduct AI-powered adaptive testing for landing pages and sequence performance analytics.

Requirements

3+ years of marketer level experience with Hubspot, specifically proficient with the Customer Journey Analytics tool, multi-touch attribution reports.
Proven experience in automation workflows and managing lead lifecycles.
Strong understanding of CRM systems and database segmentation.
Proven experience in brand development and ability to maintain brand integrity across channels
Intermediate knowledge of reporting tools (e.g. Google Analytics) and advertising platforms (e.g. Meta, LinkedIn, Google) and multi-touch attribution reporting.
Advanced custom reporting with multiple data sources

Benefits

World class health, vision, and dental benefits on day one
401k with employer match
Hybrid work from home (depending on role)
Employee appreciation events (team building, softball games, food truck days, etc..)
Employee assistance programs (EAP)
Wellness programs (flu shot, preventive care, health programs and services discounts, etc..)
Tuition reimbursement
Employee Discount perks
CNOB Community Service Events
….and much, much more!

ConnectOne Bank

3.7 Glassdoor

ConnectOne Bank proves that putting people first is a better way to do business. At ConnectOne, we’re builders — of businesses, communities, and equity. Most importantly, we’re building opportunities. Our mission is to ensure our employees feel empowered to make important decisions, reach their potential and truly make an impact.ConnectOne is a growth organization by design; it is part of our DNA and we take pride in seeing our employees grow with us. Founded in 2005 by an entrepreneur, we have grown into a high-performing commercial bank, inspiring a new model for our industry’s future. By embracing technology and all the ways it can help us become a world-class service organization, we support small business owners by fueling their mission. People First is the blueprint for our culture. It is at the foundation of everything we do and the decisions we make. At ConnectOne, you have the opportunity to be a part of a dynamic culture and team. Develop your forward-thinking skills, thrive in an entrepreneurial setting, and succeed at “a better place to be”. Member FDIC. Equal Opportunity Lender. Equal Opportunity Employer.

Founded in 2005

Englewood Cliffs, New Jersey, USA

619 employees

www.ConnectOneBank.com

61% recommend to a friend

78% CEO approval