Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, YouTube, display networks, and remarketing platforms.
• Develop campaign strategies designed to generate qualified leads and support company growth objectives.
• Plan and execute traditional advertising initiatives, including billboards, radio, OTT/CTV, print advertising, sponsorships, and other media placements.
• Allocate advertising budgets across platforms, markets, campaigns, and business divisions.
• Monitor campaign performance and make ongoing adjustments to improve results and budget efficiency.
• Oversee conversion tracking, campaign attribution, and marketing analytics.
• Ensure tracking systems accurately measure leads, conversions, customer acquisition, and marketing-attributed opportunities.
• Coordinate with media vendors, advertising representatives, and agency partners.
• Review media proposals, placement opportunities, audience information, and campaign reports.
• Test new advertising channels, creative approaches, audience strategies, and campaign formats.

Requirements

• Professional experience managing paid digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience managing advertising budgets and optimizing campaigns based on performance.
• Strong understanding of lead generation, conversion tracking, remarketing, and audience targeting.
• Experience using marketing analytics and attribution tools.
• Ability to analyze campaign data and turn findings into clear, actionable recommendations.
• Strong organizational skills with the ability to manage multiple campaigns, vendors, deadlines, markets, and budgets.
• Ability to communicate effectively with branch leadership, internal teams, media representatives, and outside partners.
• Understanding of how marketing performance connects to lead quality, sales activity, and revenue.
• Strong attention to detail and commitment to accurate reporting and budget reconciliation.

Preferred

• Experience with YouTube, display, programmatic, or remarketing campaigns.
• Experience managing OTT/CTV advertising.
• Experience planning traditional media, including radio, outdoor, print, and sponsorships.
• Familiarity with Google Analytics, Google Tag Manager, CRM reporting, call tracking, and dashboard tools.
• Experience managing and reconciling local or regional marketing budgets.
• Experience supporting branch events, community engagement, sponsorships, or local-market advertising.
• Experience in construction, manufacturing, homebuilding, building materials, or another lead-driven industry.
• Experience managing advertising across multiple locations, markets, or business divisions.