Lead paid-ads content strategy and production for multiple clients, focusing on UGC-driven creative and performance optimization.

• Own end-to-end content creation and execution with creators for paid campaigns.
• Must-have: Hands-on paid ads experience (Meta, TikTok) and strong creative judgment.
• Standout: Proven ability to juggle multiple clients and projects with precision.

Responsibilities

• Serve as the main point of contact on content for assigned clients
• Lead UGC ad scripting, paid media content strategy, and execution with creators
• Partner with editors to bring ads to life
• Manage multiple clients and projects simultaneously with precision
• Analyze performance data to continuously improve content performance and scale
• Stay ahead of UGC + paid ads trends to keep clients on the cutting edge

Requirements

• MUST have hands-on experience with paid ads (Meta, TikTok, or similar)
• Strong communication and organizational skills
• A sharp eye for what makes a winning paid ad creative
• Ability to manage creative production workflows

Preferred

• Preferred: Creator or acting experience

Benefits

• This is a full-time in-office position (NYC). Strategists are expected to be in office 3-4 days/week.
• Competitive compensation (70-100k/yr base)
• Competitive bonus (top strategists earn 30%+ bonuses)
• Company-paid health, dental, and vision insurance
• 300/mo commuter benefit
• Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)