Responsibilities

• Set and uphold a high bar for performance copy, driving clarity, craft, and conversion
• Write and ship short-form copy across search, social, display, and motion placements, including headlines, CTAs, and body copy
• Bring concepts to life with language, collaborating closely with writers, designers and motion partners to write for GIFs, animations, and short video formats
• Produce high-volume copy variants quickly, then refine based on performance signals, creative testing, and platform learnings
• Apply SEM best practices to search copy and landing-adjacent messaging, balancing relevance, intent, and persuasion
• Partner with media, measurement, and channel teams to learn fast, improve outcomes, and scale what works
• Translate briefs into clear copy directions and deliverables, working through efficient brief-to-output and review rhythms
• Collaborate with cross-functional partners across creative, marketing, product marketing, and production to ensure messaging is accurate, compelling, and on strategy
• Make solid recommendations and defend your copy choices with sound reasoning, especially in high-opinion creative rooms
• Write inclusive copy by default, avoiding harmful language and representing diverse audiences with care and range

Requirements

• 1+ year(s) proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field
• OR equivalent experience
• Experience with SEM copywriting and search best practices
• Demonstrated understanding of creative testing and measurement, and ability to adjust copy based on analytics and performance feedback
• Solid collaboration skills with creatives, designers, marketers, and cross-functional partners

Preferred

• 3+ years of professional writing experience in advertising, brand, marketing, or journalism
• 2+ years writing performance advertising for major platforms, with solid instincts for CTAs and short-form persuasion
• Comfort working in fast-paced, iterative environments with high-volume writing cycles
• Experience writing inside an in-house creative organization at a global technology or consumer brand
• Solid ability to write from visual inputs, creating excellent copy from a single image, video, or GIF concept
• Demonstrated ability to balance microcopy detail with bigger-picture brand and positioning considerations
• Experience operating as the primary writer within a multi-disciplinary pod or small cross-functional team