Performance Analytics Specialist

Troy, MI (On-site)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data analysis and reporting to optimize media performance and business results.

  • Own data collection and analysis to identify trends and opportunities.
  • Must-have: 3+ years in data analytics with Excel/SQL/Python.
  • Standout: cross-functional collaboration and leadership-facing insights.

Job Description

Responsibilities

  • Collect and analyze data from various sources to identify trends, patterns, and opportunities for improvement
  • Develop and track Key Performance Indicators (KPIs) to measure business performance
  • Design, build and maintain dashboards and reports that provide visibility into company performance
  • Interpret data and provide actionable recommendations to improve media performance and operational results
  • Prepare and present performance reports to leadership and other stakeholders
  • Collaborate with cross-functional teams to support data-driven initiatives
  • Monitor the effectiveness of implemented strategies and recommend adjustments when needed
  • Provide support in testing new media tactics and strategies to increase performance and lower costs
  • Ensure data accuracy and integrity through proper validation and quality checks
  • Stay current with analytics tools and best practices

Requirements

  • Bachelor’s degree in business, Statistics, Mathematics, Economics, Data Science, Finance, or a related quantitative field
  • Minimum of 3 years of experience in data analysis, performance reporting, or business analytics
  • Strong proficiency in Microsoft Excel, SQL and/or Python
  • Experience with data visualization tools such as Power BI or Tableau
  • Excellent analytical and problem-solving skills
  • Strong communication skills with the ability to present insights to non-technical stakeholders
  • Ability to work both independently and collaboratively in a fast-paced environment

Preferred

  • Experience in the marketing or advertising industry is a plus

Benefits

  • 401(k) matching
  • Health, Dental, & Vision insurance
  • Life insurance
  • Paid time off
AcquireUp logo

AcquireUp

3.6 Glassdoor

AcquireUp is the premier marketing partner for financial professionals, delivering measurable growth through immersive educational seminars, cutting-edge technology, and expert client relationship nurturing. Using a blend of digital, direct mail, and omni-channel marketing strategies, we attract high-intent prospects to fill your seminars.

Founded in 2015
Troy, Michigan, USA
315 employees (50 in marketing)
60% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
12.1K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
26.8%
Direct
59.7%
Referral
6.6%
Social
5.5%
Paid
1.3%

Headcount Trend

Current headcount: ~315

Marketing Team

Marketing Team Size
39 (12% of company)