Responsibilities

• Drive global GTM strategy and marketing relationships with key partners (mobile and device platforms, automobiles) to scale subscriptions using data-driven insights and innovative business incentives.
• Orchestrate integrated, full-funnel bespoke campaigns, ensuring brand integrity and optimized end-to-end consumer experiences across all partner touchpoints.
• Evaluate/analyze campaign performance for optimizations, including recommended channels and messaging updates for reaching and engaging users. Apply measurement frameworks to ensure optimal performance outcomes and to influence commercial terms for priority partners.
• Lead internal (Product, Engineering, Data Science) and external stakeholders to resolve complex partnership hurdles and scale third-party subscription growth.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing, with a focus on partner marketing, business development, or product marketing.
• Experience setting positioning and GTM strategy using growth insights to develop business cases for global partnerships or products.
• Experience managing cross-functional or cross-team projects with both internal and external stakeholders.

Preferred

• Experience in subscriptions marketing.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Data-oriented mindset with experience analyzing data, identifying trends, presenting key findings, applying findings, and integrating partner campaigns into holistic measurement and messaging platforms.
• Proven track record of building and scaling global co-marketing programs with external partners.
• Ability to influence cross-functionally across all levels of management, including VP and C-suite.
• Ability to work on multiple projects simultaneously in a fast-paced, dynamic environment.