Responsibilities

• Co-Marketing Strategy & Execution
• - Develop and manage co-marketing plans for each active partner, tailored to whether the partnership drives patient acquisition or brand reputation
• - Build scalable processes and playbooks that enable consistent, high-quality partner activations across a diverse portfolio
• - Own the partner marketing calendar, ensuring activations are well-resourced, on-brand, and launched on time across the appropriate channels
• - Translate partnership goals into creative briefs and execute in collaboration with the creative team
• Partner Relationship Management
• - Serve as the primary marketing point of contact for active partners post-close
• - Build strong working relationships with partner marketing counterparts to align on goals, timelines, and joint KPIs
• - Run regular partner check-ins, performance reviews, and planning cycles to keep relationships healthy and activations moving
• - Identify opportunities to deepen or expand existing partnerships through new marketing initiatives
• Cross-Functional Collaboration
• - Work closely with the partnerships team to understand deal terms, partner goals, and growth targets before activations begin
• - Partner with the performance marketing team and PR agency to develop paid and co-branded acquisition campaigns for traffic-driving partners
• - Collaborate with creative to ensure all partner-facing materials are on-brand, compliant, and tailored to the right audience
• - Coordinate with legal and compliance as needed for HIPAA-compliant co-marketing materials
• Measurement & Optimization
• - Define success metrics for each partnership type, including CPA targets and volume pacing for acquisition partners and brand impact metrics for credibility partnerships.
• - Track and report on partnership marketing performance, surfacing insights and recommendations to stakeholders
• - Continuously refine co-marketing playbooks based on what's working across the portfolio

Requirements

• 4–6 years blend of experience in partnership marketing, co-marketing, performance marketing, and/or account management on the agency side
• Proven ability to build and manage multiple partner relationships simultaneously
• Strong project management skills — you can run a complex partner calendar without dropping balls
• Experience developing and evaluating co-marketing campaigns across a mix of digital channels (email, paid, social, content)
• Exceptional written communication skills; comfort writing briefs, partner-facing decks, and campaign recaps
• High emotional intelligence — you know how to build trust with external partners and internal stakeholders alike
• Consumer marketing experience required, ideally in a fast-paced startup environment. Experience in healthcare or a mission-driven company preferred. Familiarity with HIPAA or regulated industries is a strong plus
• Applicants must be based in the United States.

Preferred

• Experience collaborating with cross-functional partners (e.g., product, creative, analytics)
• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.
• Experience evaluating campaigns and making optimization recommendations.
• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.
• This is a fully remote position, but Bay Area preferred. Applicants must be based in the United States.