Responsibilities

• Microsoft Ecosystem and Partner Marketing Activation
• Own the marketing activation of Cloudforce’s Microsoft partnership, including Microsoft’s 2025 Education Partner of the Year recognition, M12 investment, Azure Marketplace presence, Marketplace Rewards benefits, co-sell motions, and the Microsoft + Cloudforce partnership story
• Develop and manage partner marketing plans that translate Microsoft and ecosystem relationships into campaigns, content, events, and sales enablement that support pipeline growth
• Coordinate with internal Microsoft-facing stakeholders to identify field-aligned campaign opportunities, co-sell priorities, marketplace motions, and co-marketing programs
• Help activate priority Marketplace Rewards and other partner program benefits, including co-branded assets, Microsoft-funded campaigns, marketplace content, demand generation offers, and partner-facing materials
• Ensure partner campaigns support Cloudforce’s target markets, especially higher education, with secondary focus on state and local government
• Co-Marketing Campaigns and Programs
• Plan and execute co-marketing campaigns with Microsoft and other strategic partners, including joint webinars, sponsored sessions, event activations, co-branded content, newsletter placements, partner email campaigns, and field-aligned account outreach
• Partner with Demand Generation to ensure every partner campaign has clear goals, target accounts, audience segments, messaging, offers, CTAs, tracking, and follow-up motions
• Coordinate with Marketing Operations and RevOps to ensure partner campaigns are properly tracked in HubSpot, including UTMs, campaign attribution, lead routing, account engagement, and pipeline reporting

Requirements

• 4–6 years of B2B marketing experience, including experience in partner marketing, alliance marketing, demand generation, field marketing, or ecosystem marketing
• Experience planning and executing co-marketing campaigns such as joint webinars, co-branded content, partner email campaigns, events, marketplace campaigns, or field-aligned programs
• Strong project management skills, with the ability to coordinate multiple stakeholders, deadlines, approvals, and campaign dependencies
• Strong writing and messaging skills, including the ability to create clear partner-facing content, campaign briefs, webinar abstracts, enablement materials, and promotional copy
• Experience working with CRM or marketing automation platforms, preferably HubSpot, to support campaign tracking, segmentation, reporting, and attribution
• Strong analytical skills and comfort reporting on campaign performance, engagement, and pipeline contribution
• Ability to work cross-functionally with Marketing, Sales, RevOps, Product Marketing, Customer Success, partner teams, and external partner stakeholders

Preferred

• Experience with the Microsoft partner ecosystem, including co-sell, Azure Marketplace, Marketplace Rewards, Microsoft field teams, partner programs, or Microsoft-aligned go-to-market motions
• Experience marketing to higher education, state and local government, or other regulated institutional buyers
• Familiarity with AI, cloud, SaaS, enterprise technology, cybersecurity, data governance, or digital transformation markets
• Experience supporting account-based marketing programs or field-aligned campaigns for target accounts
• Experience developing partner enablement materials for sales teams, channel teams, or partner field sellers
• Familiarity with marketplace-led growth, partner-sourced pipeline, partner-influenced pipeline, or co-sell reporting

Benefits

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays to use however you need them
• 401K savings plan and education reimbursement to invest in your future
• Friday lunch on us — every week, no exceptions
• Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants