Partnership Activation Coordinator

Portland, ME (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive sponsorship activation and partner management for the Maine Mariners, ensuring asset fulfillment and ROI across campaigns.

  • Oversee Day-to-day management, activation and development of assigned Mariners partners
  • Must-have: 1–2 years in high-performance sponsorship environments with multi-deal execution.
  • Standout: CRM tools (Salesforce/KORE) and cross-functional collaboration to upsell and renew.

Job Description

Drive sponsorship activation and partner management for the Maine Mariners, ensuring asset fulfillment and ROI across campaigns.

  • Oversee Day-to-day management, activation and development of assigned Mariners partners
  • Manage a portfolio of sponsors’ contractual elements, including but not limited to traditional media assets, in-market promotions, in-arena activation, hospitality, experiential, and community programs
  • Develop and deliver effective and measurable sponsorship platforms for sponsors by managing expectations, communicating timelines, and ensuring contractual asset fulfillment
  • Use a variety of methods and resources to creatively engage with, and enhance partner relationships, using industry knowledge and brand awareness to overcome challenges, create business opportunities, and exceed company objectives
  • Collaborate with Director to develop a template and plan per sponsor to demonstrate ROI of marketing partnership initiatives and oversee development of mid-year and year-end partnership recaps and case studies
  • Collaborate with internal (ticketing, marketing, legal, finance, etc.) and external (Arena Operations, Signage Vendors, etc.) stakeholders on partnership initiatives and needs
  • Manage internal and external partner expectations on processes, timelines, approvals, and deadlines
  • Contribute to overall department revenue goals through current sponsor partnership renewals and upselling opportunities
  • Serve as on-site, point-of-contact for all activations taking place within the Maine Mariners partnership portfolio
  • Regularly conduct market research to keep current with partner news, best practices, industry trends and activation concepts

Requirements

  • Bachelor’s degree required (preferably in Marketing or Sports Management).
  • 1-2 years of professional sponsorship experience in a high-performance sponsorship environment, executing against multiple deals within property portfolio
  • Ability to establish and maintain strong working relationships with corporate clients and co-workers.
  • Creative Problem Solver with the ability to quickly understand brands/partners’ business models and how to grow their business.
  • Highly driven self-starter, with ability to work independently without supervision, exercise discretion and independent judgment and make sound decisions in a fast-paced environment.
  • An excellent communicator and accomplished presenter.
  • An entrepreneurial mentality, with a willingness to roll up your sleeves and make things happen.
  • Focused, diligent, hard-working and ambitious.
  • Strong interpersonal skills.
  • Trustworthy, loyal and ethical.

Preferred

  • Canva experience is a plus.
Maine Mariners logo

Maine Mariners

The Maine Mariners are the ECHL affiliate of the Boston Bruins. We began play in October 2018 and play in the Cross Insurance Arena located in beautiful downtown Portland, Maine. The ECHL is the premier "AA" hockey league and feeds players directly into the AHL and NHL levels. Our mission is to connect with the city of Portland, Cumberland County and the entire Maine region to give them a team and organization they are proud of both on and off the ice.

Founded in 2017
Portland, Maine, USA
69 employees (19 in marketing)

Traffic Signals

Monthly Visitors
22.3K
Traffic Source Mix
Search
40%
Direct
45.3%
Referral
5.5%
Social
8.1%
Paid
0.9%

Headcount Trend

Current headcount: ~69

Marketing Team

Marketing Team Size
15 (22% of company)
Median Career Experience
9 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

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