Responsibilities

• Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners.
• Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars.
• Identify growth opportunities across integration partners and channels and translate them into executable plans.
• Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion.
• Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits.
• Manage integrated partner launches with Product and Partnerships.
• Partner with Sales and BDR teams to create partner-specific collateral.
• Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs.
• Create partner-specific messaging addressing healthcare hiring realities.
• Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials.

Requirements

• 7–10 years B2B marketing experience with proven GTM impact.
• 3–5 years partner marketing experience (alliances, channel, tech partnerships).
• Healthcare industry background.
• Experience running integrated campaigns tied to revenue outcomes.
• Strong cross-functional leadership skills.
• Excellent writing and messaging skills.

Preferred

• Background screening, HR tech, or compliance-adjacent experience.
• Experience marketing ATS/HRIS integrations.
• Familiarity with GPO and association marketing in healthcare.