Partner Marketing Manager

USA (Remote)

$90K/yr – $115K/yrSenior Level5+ years expSalaried Ft

Posted 2 weeks ago

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Job Summary

Own and drive partner marketing ownership across strategy, playbooks, enablement, and co- marketing programs tied to revenue targets.

  • Partner Marketing Strategy and Roadmap: align with segmentation, new vs existing partners, and overall revenue goals.
  • PRM and Enablement: manage content like battlecards, decks, briefs, and partner communications to support the channel community.

Job Description

Responsibilities - Own the partner marketing strategy and roadmap, aligning it to the partner team’s revenue targets and partner tiering/segmentation. This includes strategies for new and existing partners. - Define the partner marketing playbook which encompasses how campaigns, enablement, and comms differ by partner type (resellers, MSPs, master agents, technology alliances, etc.) - Collaborate with the Partner organization to develop and design marketing programs to support broad partner needs and key partner accounts. - Work directly with assigned channel partners to drive successful co-marketing initiatives, including joint campaigns, partner-driven events, and co-branded materials. - Represent the company at key partner events, conferences, and in-field activities to foster partner and customer engagement and brand visibility. - Work with Partner Operations team and Partner Managers to create and manage partner-facing marketing and enablement content, such as onboarding materials, partner and customer success stories and digital campaigns. - Collaborate with the corporate marketing team to ensure content and campaigns are aligned with corporate branding, business objectives and provide measurable results. - Own the marketing components of Summit’s Partner Relationship Management (PRM) platform to support and enable the partner community. Enablement materials include battlecards, pitch decks, solution briefs, competitive positioning, etc. - Own partner communications cadence including newsletters, marketing calendars, program updates, etc. - Assist with managing the partner marketing budget, including MDF/co-op fund allocation and ROI accountability. - Have a deep understanding of partner KPIs including partner-sourced pipeline, partners-sourced revenue, partner engagement, campaign and event-level ROI, etc. Requirements - Bachelor's degree in Marketing, Business Administration, or a related field. - At least 5 years of experience in marketing, ideally in the B2B tech sector and/or with a channels focus. - Solid understanding of co-marketing strategies and experience in managing alliances and partner relationships. - Solid cross-marketing skillset with strengths in content development, campaign design and event management. - Experience in hosting and managing events and partner-driven initiatives. - Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, partners, and internal teams. - Analytical mindset, with the ability to track performance and optimize campaigns for maximum ROI. - Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. - An ability to work autonomously. While you’ll receive plenty of support and clear goals to strive for, the person in this role needs to be proactive and self-sufficient. - Strong time management skills with the ability to prioritize tasks and meet deadlines consistently. Nice to have - An ability to work autonomously. While you’ll receive plenty of support and clear goals to strive for, the person in this role needs to be proactive and self-sufficient. - Strong time management skills with the ability to prioritize tasks and meet deadlines consistently. Benefits - Flexible Time Off - 401k with an employer match - free employee collocation and cloud account - Life Insurance/Long Term Disability - Health Insurance - Vision Insurance - Dental Insurance - a fun and casual work environment - Medical, Dental & Vision – comprehensive coverage with HSA/HRA options - Parental Leave – paid time for the moments that matter most - Wellness Support – resources for your mental and physical health - Free Colocation & Cloud Access – build and experiment in real environments - Work From Anywhere – remote-friendly by design - A low-ego, get-it-done culture – come as you are, do great work
Summit logo

Summit

3.8 Glassdoor

Summit provides independent insurance agents and their clients with market-leading workers’ comp insurance and elite customer service. We’re growing, currently serving more than 7,000 independent agents and 31,000 policyholders across 17 states in the South, Midwest, and Mid-Atlantic. Our strength comes from a single-minded focus on workers’ comp and a commitment to long-term customer relationships. Summit is who you turn to when you need a specialist who not only knows workers’ comp but also gets to know your business and your priorities. Our field team members are located in every state in which we operate. We’re not a faceless corporation with distant headquarters. We’re part of the fabric of local communities.As the world becomes increasingly impersonal, Summit offers a customer experience based on relationships and personal service. You’ll always be able to speak to a real human being. You’ll always receive timely answers you can trust. Insurance agents, policyholders, and injured employees can count on three things from Summit: 1) More Access. Our team members are not only masters in the field but they’re easy to reach and highly responsive when you need answers.2) More Know-how. You’ll get better answers from real experts and industry veterans who know workers’ comp, your business, your customers, and your region.3) More Commitment. You’ll have collaborators who go the extra mile to serve you and who are willing to solve problems that others usually can’t.Summit manages affiliates, Bridgefield Casualty Insurance Company, Bridgefield Employers Insurance Company, and Bridgefield Indemnity Insurance Company, and nonaffiliates, BusinessFirst Insurance Company, RetailFirst Insurance Company, and Retailers Casualty Insurance Company. Summit is a member of Great American Insurance Group and a subsidiary of American Financial Group, Inc (AFG). AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG.

Founded in 1977
Lakeland, Florida, USA
707 employees
82% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
38.4K
Monthly Google Ads Budget
$2.5K
Traffic Source Mix
Search
20.4%
Direct
71.2%
Referral
3.7%
Social
4.3%
Paid
0.3%

Headcount Trend

Current headcount: ~707

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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