Responsibilities

• Create short-form video, posts, graphics, and other social content designed to generate consumer and retailer sign-ups
• Manage content across Instagram, TikTok, Facebook, LinkedIn, X, and other relevant platforms
• Develop distinct messaging for consumers and local retailers
• Build brand awareness and engagement while keeping sign-up conversion as the primary objective
• Plan and execute geographically targeted organic and paid campaigns
• Focus campaigns on Charlotte and specific audiences rather than wasting reach outside our market
• Test creative, messaging, audiences, and ideas to determine what actually converts
• Track sign-ups, conversion, engagement, and campaign performance
• Learn and use our systems for tracking leads, contacts, and marketing activity

Requirements

• Strong short-form video and social content creation skills
• Hands-on experience managing social media platforms
• Paid social advertising experience
• Geographic and audience targeting proficiency
• Meta Ads Manager and/or comparable advertising-platform experience
• Content or campaigns that produced measurable results—not simply views or likes
• Creativity, initiative, strong communication skills, and a willingness to experiment
• The ability to work independently while being an active member of a collaborative team
• The ability and willingness to learn quickly
• Being located in Charlotte is preferred but not required. What matters is your ability to understand the Charlotte market and target the right consumers and businesses within specific geographic areas.

Preferred

• Experience with HubSpot or another CRM is helpful, but not required. You must be willing and able to learn the tools we use.