Responsibilities

• Develop and maintain a weekly content calendar across TikTok, Instagram, X, LinkedIn, and other relevant channels.
• Create, edit, schedule, and publish engaging posts, short-form videos, community updates, and promotional content.
• Repurpose gameplay, sustainability, creator, and community content across multiple platforms.
• Test different messages, formats, hooks, trends, and calls to action.
• Respond to comments and direct messages and help create an active, authentic brand voice.
• Identify and recruit relevant UGC creators, micro-influencers, gamers, sustainability advocates, and student ambassadors.
• Conduct regular creator outreach and manage follow-up communication.
• Develop creator briefs, content ideas, talking points, and campaign concepts.
• Coordinate content submissions and maintain a pipeline of creators and potential partners.
• Encourage existing users to create and share Tanbii-related content.

Requirements

• Fluency in written and spoken English is required.
• Fluency or professional proficiency in Mandarin Chinese is preferred.
• Experience managing social media, online communities, creator relationships, or digital marketing.
• Familiarity with TikTok, Instagram, Discord, and short-form video content.
• Strong written communication and an instinct for engaging digital content.
• Ability to create basic social graphics and edit short-form videos using tools such as Canva, CapCut, Adobe Express, or similar platforms.
• Comfortable conducting cold outreach and building relationships with creators and community partners.
• Highly organized, responsive, and able to work independently.
• Interested in mobile gaming, sustainability, climate technology, online communities, or mission-driven startups.
• Comfortable working in an early-stage environment where priorities may evolve quickly.

Preferred

• Previous experience growing a Discord server or gaming community.
• Experience managing UGC or influencer campaigns.
• An existing network of creators, gamers, sustainability advocates, or college organizations.
• Experience with app marketing, referral programs, affiliate campaigns, or community-led growth.
• Ability to appear in occasional social content or host virtual community events.

Benefits

• Flexible schedule