Responsibilities

• As a Paragard Marketing intern, you will support projects that bridge brand strategy with tactical channel execution. You will research competitor strategies, analyze channel performance, and identify areas for improvement.
• Support strategy for mid-level professionals and primary care providers (PCPs): Research and summarize best practices for marketing contraceptive services to nurse practitioners, midwives, and PCPs. Deliverable: Best practices summary, competitor analysis, and actionable recommendations.
• College-age awareness strategy support: Research and summarize contraceptive information and advertisements aimed at college students. Assist with or conduct user interviews to gather insights from this audience. Deliverable: Summary of findings and recommendations.
• Evaluate Veeva email content: Meet with frequent users of Veeva emails, document current best practices, and provide clear recommendations for improvement.

Requirements

• Basic understanding of marketing channels
• Basic understanding of marketing research
• Project management
• Ability to multitask and manage multiple priorities
• Ability to work on-site 5 days a week at the Trumbull office.
• Current college student, majoring in marketing or communication, entering their Junior or Senior year/working towards a bachelor's degree.

Preferred

• Prior Internship experience is a plus.

Benefits

The Summer Intern program provides college students with the opportunity to participate in meaningful projects that contribute to the overall business unit objectives. In addition to the assigned projects, Interns are given the opportunity to participate in activities that encourage networking with peers, managers, and employees.

About CooperSurgical

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we are driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. Learn more at www.coopersurgical.com. Work location: Livingston, NJ