Papi Steak Social Media Manager

Miami Beach, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and execute the social media program for a high-visibility hospitality brand, coordinating content creation, shoots, multi-channel distribution, and live-event coverage to drive audience engagement and foot traffic.

  • Own end-to-end social content creation, shoots, and asset production across Instagram, Facebook, TikTok, X, and LinkedIn.
  • Coordinate with operations and onsite teams to plan, shoot, and publish seasonal and event‑driven content and live coverage.
  • Drive campaigns from ideation to execution, analyze growth, and optimize for engaged audiences and store visits.

Job Description

  • Manage and maintain Papi Steak social media channels (i.e., FB, IG, Tik Tok, X, & LinkedIn)
  • Schedule, execute, and conduct all applicable culinary photo & video shoots with team.
  • Work with operations teams to plan and coordinate photoshoots (i.e. Seasonal, F&B, Lifestyle)
  • Oversee community management for designated channels.
  • Plan and post weekly social assets daily.
  • Deploy successful social media campaigns and their implementation from ideation to execution.
  • Oversee and work weekly with direct supervisor i.e. [Sr. Director of Marketing] for all graphic, feed and asset requirements.
  • Produce and deliver content that can be used across multi-channels
  • Align on upcoming holidays (traditional/social) to create original and engaging content
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
Groot Hospitality logo

Groot Hospitality

Groot Hospitality, based in Miami Beach, Florida, is a collective of top-tier restaurants, nightclubs, and hotels. Founded in 2018 by David Grutman, Groot Hospitality has become a leader in its field, creating unique atmospheres that blend upscale dining, luxe decor, marquee entertainment, and highly shareable moments. Their goal across their entire portfolio is to ensure each guest experiences a one-of-a-kind escape into a vibrant, dynamic world.Groot Hospitality portfolio includes nightclub LIV in Miami and Las Vegas, and restaurants Komodo (Miami, Dallas, Las Vegas), Papi Steak (Miami, Las Vegas), Casadonna, Swan, and Strawberry Moon.Groot Hospitality delivers unique experiences across its locations and activations. By programming physical spaces with an immersive, 360-degree approach — including headline performances and social media vignettes — consistently providing its patrons with high-energy, high-impact, and highly memorable experiences.

Founded in 2018
305 employees (37 in marketing)

Traffic Signals

Monthly Visitors
6.6K
Traffic Source Mix
Search
33.8%
Direct
47.1%
Referral
5.8%
Social
12.1%
Paid
1%

Headcount Trend

Current headcount: ~305

Marketing Team

Marketing Team Size
17 (6% of company)
Median Career Experience
6 years
Median Tenure
3.8 years