Responsibilities

• Construct and implement a long-term social media vision that integrates with cross-channel media plans.
• Drive agency-wide growth by pioneering new processes, roadmaps, and testing frameworks that are replicable across accounts.
• Cultivate a team capable of independent decision-making, sophisticated optimization, and proactive problem-solving.
• Build "superfan" client relationships based on deep trust, proven incremental growth, and masterful storytelling.
• Act as the primary strategic liaison, leading the research and presentation of social campaigns while integrating emerging trends like the Creator Economy and UGC.
• Develop comprehensive, "next-level" testing roadmaps that drive 10-20% annual spend growth through incremental performance gains.
• Oversee the holistic media planning process, coordinating across Search, Programmatic, and Video channels to ensure a unified strategic flow.
• Champion agency-wide innovation by authoring high-level POVs, leading learning series, and identifying strategic beta opportunities for clients.
• Instill a culture of technical excellence, ensuring the team follows rigorous QA best practices for 100% accuracy and brand safety.
• Validate and challenge existing platform setups, regularly identifying innovative ways to "game the algorithm" and improve performance.

Requirements

• 4-6 years experience with paid social campaign management, agency or brand setting preferred
• Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required
• Deep mastery of Meta Ads Manager plus multiple secondary platforms (Reddit, LinkedIn, Nextdoor, Pinterest, TikTok)
• Exceptional management skills and ability to manage deadlines across multiple managed and dotted-line reports
• Specialized knowledge aligned to core client vertical
• Superior communication skills for internal and client partnerships
• Strategic and critical thinking, capable of planning towards the long term and big picture

Preferred